You've probably seen the black and white boxes a time or two recently. We call it a "Q" code and if you've got a Smartphone, this is cutting edge and will be helpful for you. Whenever the little box appears on the screen during our newscasts, you can use any number of free apps to scan the box and it will take you right to a specific KHQ.com webpage.
As far as we know, KHQ Local News is the first station in the country to use QR codes on-air. It's meant to be more efficient than giving a list of verbal instructions for how to find a certain part of our website.
A QR Code (short for "Quick Response") is a barcode that contains data that can be read by a phone's camera. Most smartphones come equipped with software that allows them to download a QR Code reader. Once you download a reader, the phone's camera acts like a scanner, allowing it to "read" the barcode.
These codes, once scanned by your phone, can provide you with a URL, contact information, SMS, or similar links to information right on your phone. Think of it as a black and white link, or a heavily pixelated one.
In order to read a QR code, your phone needs to have a code reader. You can find a long list of readers to download to your phone (iPhone, Android, and more) at http://www.mobile-barcodes.com/qr-code-software/.
This may not work for all TV's. In fact, we've noticed it works better with LCD or plasma televisions.
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