Still searching for a Mother's day gift? - Spokane, North Idaho News & Weather KHQ.com

Still searching for a Mother's day gift?

SPOKANE, Wash. - Mother's Day is the one day of the year when Moms officially get their due,
a day marked with thanks and tradition.

Every year the search is on for the perfect gift.

The National Retail Federation estimates Americans will spend an average of $124 dollars this Mother's Day, about $15 dollars less than last year.

Nearly 67 percent will honor Mom with the eternal favorite: Flowers.

More than half will take her out to eat.

Other popular gifts include jewelry, gift cards, spa treatments, gadgets and chocolates.

Toss in a card and it all adds up to an estimated $14 billion way to say "Mom, I love you!".

Retailers are hoping Mother's Day will help them shake off the recession blues.

Florists are especially hopeful.

Nearly $2 billion worth of flowers are sold this holiday.

Still, in this tough economy the thought, not cost, may be cherished the most.

In Wisconsin one jeweler offered 100 free pearl necklaces to laid off workers like Jason Herrington, who waited in line to surprise his wife.

"She is now supporting me and my daughter, and we wanted to make her a happy Mother's Day," he said.

Others say they are planning to spend time with mom; the one gift you can't put a price on.

Americans are expected to spend slightly less than last year, but retailers are offering sales on many items and experts say the dollar may give you more buying power this year than last.

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