GM announces sale of Hummer brand - Spokane, North Idaho News & Weather KHQ.com

GM announces sale of Hummer brand

Posted: Updated:
WASHINGTON. - One day after declaring bankruptcy, General Motors has sold Hummer
and launched a new campaign to convince Americans to keep buying their cars.

The Hummer brand will reportedly go to a Chinese manufacturing firm.

"We think it's very positive for the Hummer brand, and for, directly and indirectly as much as 3,000 people," said G.M. CEO Fritz Henderson.

The company reported Tuesday that overall May sales were up 11 percent over April, but analysts say it'll take more than just loyal customers to keep bankrupt G.M. afloat.

"One of the things General Motors is going to have to do is find a way to get Generation Y. Those are the young buyers coming into the marketplace," says auto analyst John Wolkonowicz.

That means making a hard sell of G.M.'s new cleaner, greener cars.

G.M.'s new commercial, running on TV and online, aims to push the "new" company.

Still, nearly 20,000 workers won't be part of that.

They're losing their jobs.

This week, Obama administration officials are fanning out across the hardest hit areas.

At one Michigan engine plant the chief of auto recovery promised President Obama's plan will bring new jobs.

"I don't have a crystal ball, exactly where the bottom is. Clearly the kinds of efforts that we did today is the beginning of the transformation of this company and the auto industry," said Auto Recovery Czar Ed Montgomery.
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