Microsoft counters Google with 'Bing' - Spokane, North Idaho News & Weather KHQ.com

Microsoft counters Google with 'Bing'

SPOKANE, Wash. - Microsoft thinks it has an answer to the information overload with a new search engine it calls 'Bing.'

The software giant is so confident that it's the latest try to unseat Google as king of the search engines that it's conducting a massive advertising campaign aimed at getting you to switch.

Pandering on the overabundance of information and our frustrations with "what does it all mean?" Microsoft's TV ads use the slogan, 'Bing and decide.'

Bing is a different search animal, all right. Clean, crisp, and vast.

Searching can be done for news, images, videos, maps, shopping, and more.

Microsoft calls it a decision engine.

Instead of popularity, as most search engines like Google use in displaying keyword information, Bing returns it in logical categories, highlighting instant answers to the questions it thinks you are really looking for.

It also shows related searches, off to the left.

Try it, it's easy like Google but so efficiently organized that Microsoft deserve a major pat on the back.

It's the best Google rival i've yet found said tech reporter Mike Wendland.

Bing is impressive, but Microsoft sure has its work cut out.

Google controls about 64 percent of the U.S. search market, while Microsoft owns only about eight percent of the market.
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