'Go On' campaign aims to boost college grad rate - Spokane, North Idaho News & Weather KHQ.com

'Go On' campaign aims to boost college grad rate

BOISE, Idaho. - The J.A. and Kathryn Albertson Foundation is launching a statewide campaign aimed at boosting the number of college graduates in Idaho.
     
The foundation released details about the "Go On" campaign Monday.
     
As part of the effort, the foundation is spending $20 million to fund scholarships, increase the reach of the Idaho Education Network and launch an awareness campaign that includes billboards, television and radio ads.
     
The foundation says Idaho ranks 43rd in the nation for the number of students who go on to complete a college degree.

In addition to the initial awareness campaign, the Foundation is announcing three additional components of the Go On, which include:

  • Distributing $11 million in targeted, statewide scholarships to help Idaho improve college opportunities and increase post-secondary participation and completion
  • Pledging $6 million to the Idaho Education Network (IEN) to increase access to relevant data and increase equal educational opportunities to Idaho stakeholders statewide
  • Committing up to $3 million for an awareness campaign about additional opportunities beyond high school and for KnowHow2Go Idaho, a support and guidance program that helps turn college dreams into action-oriented goals


According to the Idaho Department of Labor, three out of every four jobs in Idaho will require training and education by 2014, however the reality is that two-thirds of American ninth graders will not be prepared for college within four years and half of those who actually go to college will never earn a degree. 

Workers with a degree stand to earn double those with a high school diploma alone.

"It has been estimated that by 2020 our nation will be short 14 million college-educated workers," said Idaho Gov. C.L. "Butch" Otter. "We need to do more to engage all Idahoans to support students in completing their education and reaching their full potential. We all must work together for Idaho to remain competitive in the ever-changing global economy."

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