Toyota CEO breaks silence amid recall crisis - Spokane, North Idaho News & Weather KHQ.com

Toyota CEO breaks silence amid recall crisis

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TOKYO. - The head of Toyota says he wants customers to know "they are the first priority." Akio Toyoda appeared at a news conference today, after a week of silence.
     
The president and CEO apologized but defended his decision to rely on vice presidents to speak on the company's behalf. He said, "we as Toyota operate with one voice."
     
Some analysts believe the remarks came too late for the automaker's escalating public relations crisis. One industry expert says the CEO should have come out a week ago and should have been in the U.S.
     
Toyota has recalled 4.5 million vehicles globally for sticking gas pedals. The company is still deciding what steps to take to fix brake problems in the popular Prius gas-electric hybrid.

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(Toyota President and CEO Akio Toyoda apologized Friday for
massive global recall over faulty gas pedals)



Report: Toyota to recall Prius hybrid in US, Japan

The tarnish continues to spread over Toyota's image.
     
The automaker is now considering a U.S. and Japanese recall of Prius hybrids, the vehicle that's a symbol of its technological prowess and green car ambitions. Toyota is also investigating possible brake problems with its luxury Lexus hybrid and the luxury Sai sedan, also a hybrid. That's in addition to millions of recalls over gas pedal problems.
     
Japan's top business newspaper says Toyota will soon notify Japan's transport ministry and the U.S. Department of Transportation of the recall.
     
A transport ministry official, said the government has yet to receive a recall notice from Toyota.
A Toyota spokeswoman says the company has not yet decided whether to recall the model in the U.S. and Japan.

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