Super Bowl most watched TV show ever - Spokane, North Idaho News & Weather KHQ.com

Super Bowl most watched TV show ever

NEW YORK, N.Y. - The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of "M-A-S-H" to become the most-watched program in television history.
     
The Nielsen Co. estimated Monday that 106.5 million people watched the New Orleans Saints upset the Indianapolis Colts. That beats the "M-A-S-H" finale, which had 105.97 million viewers in an era when there were fewer television sets.
     
Compelling story lines involving the city of New Orleans and its recovery from Hurricane Katrina and the quest for a second Super Bowl ring for Indianapolis quarterback Peyton Manning propelled the viewership.
     
The game also obliterated the previous record viewership for a Super Bowl, last year's game between Arizona and Pittsburgh in which 98.7 million people watched.

Super Bowl sets record with 48 minutes of ads

Think Sunday night's Super Bowl seemed like it had a lot of ads? You're right. Commercials took up nearly 48 minutes of the game, the most for any Super Bowl.
     
Research firm Kantar Media says the amount of ads that aired on CBS was nearly 3 minutes longer than last year's total, the previous record holder.
     
The game brought an unusual number of shorter, 15-second ads as marketers looked to keep their costs low but still be in the advertising world's biggest event.
     
Commercials typically come in 30-second blocks which sold this year for between $2.5 million and more than $3 million, but Kantar says seven of this year's 66 ads were just 15 seconds long. That's the most since 2002.

(Copyright 2010 by The Associated Press.  All Rights Reserved.)

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