Idaho Meth Project Launching New Commercials - Spokane, North Idaho News & Weather KHQ.com

Idaho Meth Project Launching New Commercials

BOISE, Idaho - The Idaho Meth Project is launching a new series of advertisements statewide on Monday.

The new public education campaign continues to portray the consequences of teen meth use. Centered on the theme, "This isn't normal, but on meth it is," the ads show how meth can drive users to abhorrent and violent behavior.

A series of television, radio, billboard, and online ads will graphically show the destructive effects of methamphetamine use. Academy Award nominated director and producer Alejandro Gonzalez Iñárritu directs the television ads. The campaign will also include four new billboard ads, six radio ads and three online ads. In total the campaign is expected to reach 80% of Idaho teens three to five times each week.

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