Bill Moos celebrates his one year anniversary as Athletic Director at Washington State this week (Photo: SWX)PULLMAN, Wash. - Washington State University Director of Athletics Bill Moos introduced a department-wide brand and identity program Monday, April 11 at 7 p.m. at the Davenport Hotel in Spokane, Wash.>> PULLMAN, Wash. - Washington State University Director of Athletics Bill Moos introduced a department-wide brand and identity program Monday, April 11 at 7 p.m. at the Davenport Hotel in Spokane, Wash. Since becoming athletic director in March, 2010, Moos has been focused on a consistent look for Cougar Athletics.>>
SPOKANE, Wash. - No one said it would happen overnight. But in the short year that Bill Moos has been on the job at Washington State there have been several significant changes for the better.
The Cougars' Athletic Director stopped by SWX Wednesday afternoon to do a little PR - just two days before his one year anniversary at WSU. He had plenty to talk up this week. New uniforms this week. A new-look website on Wednesday. The spring game on Saturday. And that's not to mention his plans for a major makeover at Martin Stadium.
All the tinkering is part of Moos' goal of leveling the playing field between Washington State and the rest of the Pac-12.
"It's been a tough couple of years," said Moos. "We showed progress last year and got more competitive and I think we're ready to start to be getting in a position where we could seriously be looking at playing in a bowl game at the end of the 2011 season."
Moos said his focus, personally, is on marketing and branding the WSU athletics program. Enhancing the school's facilities, he said, would go a long way in helping him achieve his goals.
Of his coaches, Moos said, "they should be focused on coaching their teams and recruiting players and providing a good environment for their players to succeed. We're getting there and we're getting there faster than some people thought we would."
Saturday's Crimson and Gray game will go a long way in marketing the program to fans 90 minutes or more away from campus. The annual spring scrimmage - free to fans - will be played at Joe Albi Stadium on Spokane's west side. And it will be televised live on SWX in Spokane, North Idaho, Yakima and Tri-Cities.