J.K. Rowling Unveils Details Of Mysterious ‘Potter’ Site
TODAYSHOW.COM - The secret of "Pottermore" has been revealed — Harry Potter's wild wizard adventures are going digital.
Author J.K. Rowling announced Thursday that her seven Potter novels will be sold as e-books starting in October — ending the boy wizard's status as one of the highest-profile holdouts against digital publishing.
"You can't hold back progress," Rowling said. "E-books are here and they are here to stay."
The magical stories that conquered the world in print form will be available as audiobooks and e-books in multiple languages exclusively through a new interactive website called "Pottermore" — an announcement that delighted fans but deeply disappointed booksellers.
Rowling, one of the world's most powerful authors, is bypassing established online retailers like Amazon, although the creators of Pottermore say the books will be compatible with popular e-readers including Amazon's Kindle, Sony's Reader and Apple's iPad.
"It's very important to Jo to make the books available to everybody, not to make them available only to people who own a particular set of devices, or tethered to a particular set of platforms," said Tom Turcan, chief operating officer of the new venture, Pottermore Ltd.
He said prices for the e-books would be announced closer to October.
The website is a partnership with Sony Corp. and its online shop is described as "a potential outlet for Sony products." Rowling spokesman Mark Hutchinson said Sony was selected as "the most appropriate partner."
Booksellers who have sold millions of Potter books reacted strongly to the news they will be shut out of the electronic version. Jon Howells, spokesman for Britain's Waterstone's chain, said the Harry Potter book launches "have become the stuff of legend at Waterstone's and other booksellers."
"We're therefore disappointed that, having been a key factor in the growth of the Harry Potter phenomenon since the first book was published, the book trade is effectively banned from selling the long-awaited e-book editions," he said.
The Potter books have sold about 450 million copies worldwide and spawned a hit movie franchise and a theme park. Forbes magazine has ranked Rowling as one of the richest women in Britain, with an estimated wealth of $1 billion.
"Pottermore" has been the subject of intense speculation among Potter fans since it appeared on the Internet with the words "coming soon." >>>CLICK HERE TO READ MORE
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