Netflix Makes Major Decision - Spokane, North Idaho News & Weather KHQ.com

Netflix Makes Major Decision

HUFFINGTONPOST.COM - Netflix has killed off Qwikster before the DVD-only service announced in September even launched.

In a blog posted Monday morning, Netflix CEO Reed Hastings said that Netflix would pull the plug on Qwikster, citing the confusion that would arise from having a separate, DVD-only offering. Qwikster and Netflix would have operated on two separate websites without integration between the two, requiring users to pay two different companies each month, maintain two separate profiles, and post any movie reviews twice.

"It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs," Hastings wrote. "This means no change: one website, one account, one password… in other words, no Qwikster."

Qwikster was unpopular from the get-go among users.

"Splitting Netflix in two so that you have Netflix and Qwikster is the worst business decision since New Coke," wrote a disgruntled customer, one of over 27,000 who commented on Hastings' blog post.

The decision to launch Qwikster as a separate DVD-only business followed Netflix's controversial price hike that did away with its $9.99 per month subscription plan offering unlimited streaming and DVD-rentals, and replaced it with two separate $7.99 per month plans offering unlimited streaming or the ability to rent one DVD at a time. In other words, what previously cost users $9.99 per month would cost them $15.98. Click here to read more

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