Wal-Mart Unveils Black Friday Circular: See The Deals
NEW YORK (CNNMoney) -- They may as well call it Black Thursday. Joining a slew of other national retailers, Wal-Mart said it too will open its doors nationwide on Thanksgiving night.
Not to be one-upped by Target (TGT, Fortune 500), which recently announced it would open at midnight on Black Friday, Wal-Mart (WMT, Fortune 500) said it will kick off its Black Friday deals at 10 p.m. on Thursday.
"Our customers told us they would rather stay up late to shop than get up early, so we're going to hold special events on Thanksgiving and Black Friday," Duncan Mac Naughton, Wal-Mart's chief merchandising officer, U.S., said in a statement.
Starting at 10 p.m., Wal-Mart is offering doorbuster deals on toys, clothes and home accessories like $5 Barbies marked down from $19, jeans for less than $10, children's pajamas sets for $4.47 and a Black & Decker Coffeemaker for $9.44.
Then at midnight, the retailer said it will begin discounting electronics as well. Deals include a Samsung 51-inch plasma TV for $498 down from $649, a Kodak 14 megapixel camera for $49 and a Magellan GPS for $69, marked down from $89.
Another round of discounting will start at 8 a.m. and continue throughout the weekend, Wal-Mart said. Among those deals will be Goodyear tires starting at $59, a Vizio 42-inch 3D LED Wi-Fi HDTV for $598 and a selection of DVDs for $1.96 each.
This is the earliest look at the retailer's highly anticipated doorbuster deals, which are not usually released until the week of Thanksgiving. Last week, the retailer said it would give customers who sign up at Walmart.com or Facebook.com/Walmart an even earlier preview of its Black Friday sales.
For hard-core deal hunters, the retailer is also offering a downloadable map for all of its stores on its Facebook page so they can map out their route before they start shopping.
As the holiday season gets underway, retailers will have to work harder to motivate shoppers -- even on one of the biggest shopping days of the year, said Tom Julian, president of Tom Julian Group, a retail consultancy in New York.
"I expect there will be more Thanksgiving openings from other groups as a result," he said. "It's a marketing maneuver for those that really want to own Thanksgiving to Black Friday."
Best Buy (BBY, Fortune 500), Macy's (M, Fortune 500) and Kohl's (KSS, Fortune 500) have already announced openings at midnight.
But getting shoppers in the mood to spend has been particularly difficult for retailers, as Americans feel increasingly protective of their discretionary dollars.
Last year, Black Friday sales totaled $11.8 billion, according to a report by research firm IBISWorld. This year, sales are expected to increase by only 1.2% to just under $12 billion.
Wal-Mart has also announced a number of additional shopping incentives in recent weeks, including price matching from now until Dec. 15, layaway on purchases over $15, free shipping on most Walmart.com products, no interest on Wal-Mart credit card purchases if they are paid for in full within six months, and a 10-cent discount on each gallon of gas bought at participating Murphy USA or Wal-Mart stations.
Most Popular StoriesMost Popular StoriesMore>>
BREWSTER, Wash. - Deputies and officers in Okanogan County are investigating after a shooting Sunday morning. Okanogan County Sheriff's deputies and officers from the Brewster police Department responded to a call at 502 North Star Road in Brewster for a report of a 19-year-old man with a gun.>>
LOS ANGELES - Jim Carrey is being criticized on social media for a portrait he painted that is believed to be White House Press Secretary Sarah Huckabee Sanders.The actor and comedian on Saturday tweeted the painting with the caption: "This is the portrait of a so-called Christian whose only purpose in life is to lie for the wicked. Monstrous!">>
Authorities in Mississippi say a 9-year-old boy has shot his 13-year-old sister in the head and wounded her after an argument over a video game controller. Monroe County Sheriff Cecil Cantrell told local news outlets that the girl wouldn't give up the video game controller when her brother wanted it on Saturday. He says the boy shot the girl in the back of the head and that the bullet entered her brain.>>
ABERDEEN, Miss. - A Mississippi girl has died after her brother allegedly shot her in the head because she wouldn't hand over the controller of a video game. WCBI-TV reported Sunday that Monroe County Sheriff Cecil Cantrell says the girl is dead. Cantrell told local news outlets that the 9-year-old boy shot his 13-year-old sister in the back of the head. She was rushed to Le Bonheur's Children's Hospital in Memphis, Tennessee, but didn't survive.>>
KHQ.COM - Pull out your calendar and mark out April 2 as "Free Lunch!" After #16 University of Maryland-Baltimore County knocked off #1 Virginia, Little Caesars is making good on their promise to give everyone a free lunch. The pizza chain is going to be providing a free, $5-dollar lunch box on Monday, April 2nd, between 11:30 am and 1 pm local time.>>
KHQ.COM - Pull out your calendar and mark out April 2 as "Free Lunch!" After #16 University of Maryland-Baltimore County knocked off #1 Virginia, Little Caesars is making good on their promise to give everyone a free lunch. The pizza chain is going to be providing a free, $5-dollar lunch box on Monday, April 2nd, between 11:30 am and 1 pm local time. You can click here for the details.>>
GRANT COUNTY, Wash. - Grant County Sheriff Tom Jones says a deputy who plead guilty to reckless endangerment after accidentally shooting his wife last August is back on duty. The Franklin County Prosecutor initially filed felony charges against Deputy Jose Rivera following the shooting, which injured his wife. Those charges were later amended to a gross misdemeanor of reckless endangerment.>>