2011 Cyber Monday Sales Soar To Record High - Spokane, North Idaho News & Weather KHQ.com

2011 Cyber Monday Sales Soar To Record High

From TechCrunch.com - A surge of activity Monday evening helped push Cyber Monday sales figures to record amounts. According to IBM's Coremetrics report, Cyber Monday sales were up 33 percent over 2010, and up 29.3 percent over Black Friday.

IBM says that the average order amount was up 2.6 percent this year from $193.24 to $198.26. The shopping peaks during the day took place at 11:05 a.m. PST as well as after commuting hours on both the east and west coast.

On Cyber Monday, 10.8 percent of people used a mobile device to visit a retailer's site, up from 3.9 percent in 2010. Additionally, mobile sales were up as well, reaching 6.6 percent on Cyber Monday versus 2.3 percent in 2010.

Interestingly, more people flocked to mobile devices to shop on Black Friday than Cyber Monday. On Cyber Monday mobile traffic averaged 10.8 percent compared to 14.3 percent on Black Friday. And consumer sales on mobile devices reached 6.6 percent versus 9.8 percent on Black Friday.

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