TECH: Google Unveils 'Find My Face' Tool - Spokane, North Idaho News & Weather KHQ.com

TECH: Google Unveils 'Find My Face' Tool

WASHINGTON (CNNMoney) -- Google made its first foray into the growing field of social facial recognition technologies on Thursday, introducing Find My Face, a tagging suggestion tool for its Google+ social network.

On the surface, it operates pretty much identically to Facebook's facial recognition technology, Photo Tag Suggest. Find My Face scans users' and their friends' photos for recognizable faces, and suggests nametags for the faces by matching them with users' profile photos and other tagged photos on the social network.

But Google's Find My Face technology has been built with some key differences that the search giant believes will help better ensure users' privacy.

For instance, unlike Facebook, Google (GOOG, Fortune 500) prompts users to opt into the service before it starts automatically suggesting to their friends that they be tagged in photos. Only after a Google+ user opts into Find My Face will Google construct a face model of that person, using his or her profile photo and existing manually tagged photos on the site.

Google also requires the subject of a suggested tag to approve it before it goes public if the tagger isn't in the tagee's "circles." Facebook allows all tags to go live before notifying the subject.

"Privacy has been baked right into this feature," said Benjamin Petrosky, product counsel for Google+, at a facial recognition policy summit held by the Federal Trade Commission in Washington on Thursday. click here to read more

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