Master Of Their Domain? Universities Buy XXX Web Addresses To Th - Spokane, North Idaho News & Weather KHQ.com

Master Of Their Domain? Universities Buy XXX Web Addresses To Thwart Porn Sites

SPOKANE, Wash. - Some universities don't just have .edu at the end of their web addresses anymore. Now, dozens of schools across the country, including several in Washington State, are buying domains with .xxx suffixes to prevent their respective university's name from exploitation in the online adult entertainment business.

In Spokane, Gonzaga University locked down the newest .xxx website at www.gonzagauniversity.xxx. The Jesuit school is not planning a Girls of Gonzaga Gone Wild page. Rather, GU is paying $199 to protect its good name.

If you click on www.gonzagauniverstiy.xxx, a black page with a single line will appear that reads "This domain has been reserved from registration." Gonzaga University Spokesperson Chris Gill said the university doesn't plan to do anything with the site. And that's the point. It's reserved from registration so no one else will either.

The .xxx suffix is brand new, going on sale to the public for the first time last week, and is promoted as a way for porn sites to distinguish themselves.

In a statement, Gill said "The identity and brand of a university is something that is very important to any higher education university, but especially Gonzaga. We will do our best to protect that brand."

Other universities have done the same.
 
Washington State University forked over $1,194 to block half-a-dozen .xxx versions of its trademarked sites, for ten years, including the sites www.wsucougars.xxx and www.wazzu.xxx, among others.

University of Washington spent under $5,000 to purchase .xxx versions of its domain names but would not reveal any specific web addresses, officials said, to prevent copy cat pornographic sites. Although, if you click on www.universityofwashington.xxx you'll find the same aforementioned black page which reads "This domain has been reserved from registration." 
 
University trademark experts said there's no guarantee schools can block all unscrupulous sites the sex industry can come up with, as there are thousands of different variations of each site, but leaders said it's a start.

Alyce Anderson, WSU Trademark Licensing Manager said, "It just shows that we're trying, basically, because as I said there's no way to block all of them. We just do what we can."
As more porn copy cat sites pop up, university leaders said they'll keep paying good money to keep their good name.
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