Bus Ads Have Some Looking Away - Spokane, North Idaho News & Weather KHQ.com

Bus Ads Have Some Looking Away

SPOKANE, Wash. - Some ads on the side of Spokane Transit Authority buses have residents averting their eyes.

      The ads in question are on four STA buses, and show four women advertising a local coffee stand wearing swimsuit tops.

     KHQ contacted Spokane Transit Authority to ask about this issue.

     They tell us they do have a strict advertising policy that includes criteria in 11 categories that a potential advertiser must meet.

     Advertising is a two edged sword for the STA, according to CEO Susan Meyer.

     It generate revenue that offsets taxpayer subsidies, but it can also create conflict over ads that can be possibly offensive.

     Meyer says two billboards for the espresso stand were originally presented and after careful consideration, one was rejected.

     The second one, after a few changes, was approved.

     Currently STA is working on possible restrictions in the future that would allow the Transit Authority to decline some advertisers.

     No word when that policy could go into effect.

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