Old Dog Needs New Name - Spokane, North Idaho News & Weather KHQ.com

Old Dog Needs New Name

Photo Courtesy Mary Livingston Photo Courtesy Mary Livingston

SPOKANE, Wash. - For some 65 years the students of Gonzaga University had a favorite watering hole to call their own.

The Bulldog Tavern.

That was until recently when the property that housed this venerable Logan Neighborhood meeting place was sold. And that name stayed with the previous owners.

That left new owner Mary Livingston with a challenge. What should she name this neighborhood icon?

"We want our customers, neighbors – and especially student at Gonzaga – to be a part of the process to rename this bar," Livingston said. "After all this has been an important part of the college experience here at Gonzaga for years – and we want that to continue."

Livingston, the former manager of the Bulldog Tavern in the 1990s was approached by Mike Thompson, one of her customers and owner of a local marketing company.

Thompson thought it would be a good idea to ask customers to come up with new name ideas. Thus the concept of a competition to name the bar through his: NameThisBar.com website.

Livingston had looked into a variety of names related to either Gonzaga University, the Bulldog name – or variations of each – and determined the best course was to start with something completely new.  But she still wants whatever the new name might eventually be to be part of the university and neighborhood culture.

Opened in December 2011 as The 1305 Club – named for the address – a building with the history that the former Bulldog Tavern enjoyed demanded a better name, Livingston explained.

The former business closed in the spring of 2011 and Livingston purchased and spent the better part of the last half-year giving the old structure an extensive facelift.

"If you had not been in since the change in ownership, you would not recognize the place," said Livingston, who has added shiny wood walls, brick accents and brand new wood flooring to replace the old chipboard.

The Name This Bar contest will integrate the latest in technology, the QR Code.

These unique codes, which resemble a postage stamp from Class M Planets in the Delta Quadrant, allow owners of smartphones to scan the code and immediately access the mobile web page associated with it. The Name This Bar QR Code is boldly displayed on the outside of the building and throughout the interior. The information on the mobile webpage explains the contest.

The Name This Bar contest will get people involved in the naming process. "And give them a little sense of ownership," Livingston said. "We're going to eventually recognize the winning entry with, of course bragging rights and a drink named after them," Livingston said. "And of course notoriety into the next 65 years – and beyond," she added.

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