CEO Stuns Crew On 'Undercover Boss' - Spokane, North Idaho News & Weather KHQ.com

CEO Stuns Crew On 'Undercover Boss'

AOL.COM - Working on a fishing boat is a demanding, solitary job. So it came as no surprise that Bernt Bodal, the CEO of American Seafoods, cut a laconic figure straight out of a Clint Eastwood movie during his turn Friday on "Undercover Boss." Bodal's personal career trajectory reflects a similarly rugged path: Only after working for 13 years as a deckhand on company boats did he ascend to the executive suite.

"I am a little surprised at how little some CEOs know about their company," Bodal said in an interview with AOL Jobs. "We have a management team that grew up with this business, like me. It's very important that executives understand what makes employees tick. And it definitely gains me more respect."

But by Bodal's own admission, he wouldn't have hired himself after his performance at four of his company's workplaces. The Norwegian-born Bodal posed as Bjorn Peterson, someone who was considering immigrating to the United States as part of a reality show called "American Dreams." But his experience posing as one of his workers was closer to a nightmare. Not only did he flub basic tasks, he was on the receiving end of the most feared insult in the hyper-macho fishing industry -- he was called "feminine." click here to read the full story

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