40 Million Views In 3 Days! How Did 'KONY 2012' Spread So Fast? - Spokane, North Idaho News & Weather KHQ.com

40 Million Views In 3 Days! How Did 'KONY 2012' Spread So Fast?

MSNBC.COM - There's no planking or other pranks in it -- no cats walking on iPads, no babies riding on Roombas. And instead of being 30 seconds, this video is 30 minutes long. Nevertheless, a short film about a campaign to capture a Ugandan warlord has gone uber-viral in a matter of three days, reaching more than 40 million views on YouTube as of Thursday.

No matter your politics, the video -- made by Jason Russell, a member of the San Diego-based activist group Invisible Children -- is searing and difficult not to watch once you start. But, like any viral sensation, it had to start somewhere .click here to read more

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