Quick Response Averts Market Scare In Mad Cow Case - Spokane, North Idaho News & Weather KHQ.com

Quick Response Averts Market Scare In Mad Cow Case

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DES MOINES, Iowa (AP) - The American beef industry has been struggling with one crisis after another in recent months. First, a severe drought in the Southwest cut cattle herds to their lowest level in more than 60 years.

Then an intense controversy erupted over a common type of filler known as "pink slime," hurting ground beef sales.

On Tuesday, the Agriculture Department announced mad cow disease had been found in a California dairy cow.

The USDA says there was no threat to public health as the cow wasn't headed for the food supply, and the beef industry is working hard to spread that message on its websites and through the media.

After an outbreak of mad cow disease in 2003, beef exports plunged from $3.6 billion that year to $809 million in 2004.

 

(Copyright 2012 by The Associated Press. All Rights Reserved.)

 

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