CYBER WORLD: Poll Shows Rising User Distrust Of Facebook - Spokane, North Idaho News & Weather KHQ.com

CYBER WORLD: Poll Shows Rising User Distrust Of Facebook

MSNBC.COM - Facebook's public offering will be the largest and perhaps most highly anticipated Internet deal in history. But faced with great expectations, Facebook is staring down some unnerving obstacles when it comes to key areas of monetization and growth: public distrust and display advertising apathy.

According to a new AP-CNBC poll, 57 percent of Facebook users say they never click ads or other sponsored content when they use the site, with another 26 percent saying they hardly ever engage in such activity. Only 4% of users say they often click on ads – results that are only slightly better than the 2-3% click through rate some experts consider the benchmark for effective banner ads. click here to read more

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