Sun Valley Officials Hope To Draw Mountain Bikers - Spokane, North Idaho News & Weather KHQ.com

Idaho Resort Town Officials Hope To Draw Mountain Bikers

KETCHUM, Idaho (AP) - The Sun Valley Marketing Alliance is attempting to put central Idaho on the map as a mountain biking destination.

President and Chief Marketing Officer Arlene Schieven tells the Idaho Mountain Express the alliance last week launched a marketing campaign touting the area's mountain biking trails.

She says the alliance is spending about $100,000 for summer-season advertising with about $20,000 aimed specifically at mountain bikers.

Schieven says the alliance is hoping to attract younger travelers and the new campaign could help.

The alliance has partnered with local companies to create videos showing off the area's mountain bike trails that Schieven says rival areas well known for mountain biking opportunities.


(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

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