Expanded Big Sky Unveils New Logo - Spokane, North Idaho News & Weather KHQ.com

Eastern Washington Football

Expanded Big Sky Unveils New Logo

The Big Sky Conference unveiled their new logo Monday in Park City, Utah (Photo: EWU Athletics) The Big Sky Conference unveiled their new logo Monday in Park City, Utah (Photo: EWU Athletics)

by EWU Athletics

The newly-expanded Big Sky Conference has a new logo.

The league unveiled its new logo and branding campaign Monday as part of the league's Summer Kickoff in Park City, Utah.

For the past year, the Division I Big Sky Conference has been working with SME, Inc., on a rebrand, a process that will continue through 2013-14 when the league celebrates its 50th anniversary, and the 25th anniversary of sponsoring women's sports. The Big Sky now includes 11 full members in nine states, plus two football affiliate members.

The word "Sky" is accentuated in the new logo, which includes a series of color-specific logos to be utilized by each school. Eastern senior wide receiver Nicholas Edwards, who helped introduce the logo in Park City by wearing his EWU jersey with the insignia affixed, was impressed.

"I really like the logo and how it's customized for each school," he said. "It looks really good with red and black – I don't think I would like it as much on our uniform in blue."

Edwards and EWU head coach Beau Baldwin are in Park City for the Summer Kickoff, which includes media interviews, announcements and administrative meetings. The media and coaches preseason polls will be announced on Tuesday (July 17).

SME, Inc., is a renowned strategic brand development firm who was responsible for the rebranding of the Pac-12 among other prominent collegiate and professional sports properties.

The new logo is a dynamic and exciting new expression of the Big Sky Conference brand, which upholds and forwards all the promise that the name suggests in both opportunity and optimism. It features the color of the sky (two blues and white), the sky element itself as well as a visual progression within the logo from the ocean up to the mountains, then down to the plains. The mark presents all of elements within a fresh new retaining shape that demands attention and stands apart.

"A dream finally came true with the rebranding of the Big Sky Conference,'' said league Commissioner Doug Fullerton. "We have a fresh and exciting new logo, new colors and a new league mentality. All of which speaks to the fact that we represent the dreams and aspirations of our alumni, student-athletes, institutions, and communities."

"The overarching goal of the process was to create a dramatic and fresh new identity that ensures the Big Sky Conference's future success,'' said SME Chief Creative Officer Ed O'Hara.

At the core of the new brand lay the unique and shared values of Authenticity, Integrity, Fearlessness, Honesty and Loyalty.

"These values will be used to measure everything we do – from partners we consider aligning with, to how we judge student-athlete behavior, to whether or not we consider entrance of new schools that wish to join our conference,'' Fullerton said.

Because of the recent additions of Southern Utah University and the University of North Dakota as full members, and Cal Poly and UC Davis joining as football members, it proved to be the perfect time for the league to update its identity. Plus, the league begins a new television relationship with Root Sports.

This marks the first time the 49-year-old league has undergone a rebranding campaign. The league had used the prior logo since the mid-1990s. Big Sky institutions will also feel ownership in the logo, as it has been designed in all 13 school's official colors. The new logo will appear on uniforms, fields and playing courts in each university's colors.

"We wanted to be sure that our Big Sky Conference brand was a compelling representation of who we have been, who we are now, and most importantly, who we aspire to be in the future,'' said Big Sky Conference Commissioner Doug Fullerton. "Additionally, we wanted to add value to our conference brand as we enter future negotiations and continue current relationships with partners and sponsors."

The unveiling and rebrand comes after a very deliberate and thoughtful process. SME, Inc. spoke extensively with all of the major key stakeholders ranging from fans, alumni, media, coaches, administrators and university presidents.

"We uncovered certain truths about our conference that are unique and different,'' Fullerton said. "This led to our new identity and that will be built upon in the coming years. We think the overall new look and feel of our conference properly expresses our essence and the essence of our fans, student athletes, member schools and our partners

The Big Sky Conference is one of the premier Division I Football Championship Subdivision conferences, having won six national championships. The league plays at the Division I level in all of its sports. The league has positioned itself as one of just three football-playing conferences in the western United States, along with the Pac-12 and Mountain West.

During a turbulent time in conference realignment, the Big Sky has been able to remain stable, adding schools without losing one. The leagues still features four charter members – Idaho State University, The University of Montana, Montana State University, and Weber State University.

"It is very clear that the business landscape within collegiate athletics has never been more competitive, with realignment domination the space and conferences trying harder than ever to win the hearts and minds of fans, student-athletes, partners and sponsors,'' Fullerton said. "So more than ever, we realized that we needed to stand apart by discovering our true points of difference and shouting that difference for all to hear. Additionally, we needed to refresh our brand to have higher appeal to a new generation of millennials.''

  • College

    • UW's Kelsey Plum named finalist for Collegiate Woman Athlete of the Year

      LOS ANGELES -- University of Washington women's basketball graduate Kelsey Plum was named a "Top Three" finalist for the 2016-17 Collegiate Woman Athlete of the Year and prestigious Honda Cup during the 41st annual Collegiate Women Sports Awards (CWSA) ceremony Monday evening (June 26) at the Galen Center on the campus of the University of Southern California. 

    • Gonzaga's Przemek Karnowski makes Hornets' summer league roster

      SPOKANE, Wash. – Former Gonzaga standout Przemek Karnowski made the Charlotte Hornets’ summer league roster the team released Monday. Charlotte announced the team’s 15-man roster for the 2017 Orlando Mountain Dew Pro Summer League beginning Saturday.

    • WSU basketball player Josh Hawkinson signs with Japanese team

      Former Washington State Cougars forward Josh Hawkinson has signed with the Toyotsu Fighting Eagles of Japan's BL2, according to international basketball reporter David Pick. Hawkinson was named to the 2017 All-Pac-12 second team, after being named a Pac-12 honorable mention in both his sophomore and junior years.

    • Former Zag Ryan Edwards to play final season of basketball at Portland State

      Portland State Basketball Coach Barret Peery has announced the addition of graduate transfer Ryan Edwards to the Viking program for the 2017-18 season. Edwards has signed a grant-in-aid contract and entered school for summer term. Edwards has played three seasons with one redshirt season at Gonzaga University.

    • Gonzaga's Jordan Mathews takes alternate route to NBA, New Orleans Pelicans

      Jordan Mathews is walking in the footsteps of former Gonzaga teammate Kyle Wiltjer, following the Houston Rocket's path to the NBA. After going undrafted in the 2017 NBA Draft, Mathews drew attention from three NBA teams about possibly playing for their Summer League team and ultimately chose the New Orleans Pelicans.

    • EWU's Jacob Wiley will join the Brooklyn Nets

      In a way, it was a blessing for former Eastern Washington University basketball player Jacob Wiley not to be chosen in the two rounds of the National Basketball Association Draft in Brooklyn, N.Y.   But he'll wind up in Brooklyn anyway, as the Nets.

    More
HD DOPPLER 6i
/
  • Eastern WashingtonEWUMore>>

  • EWU's Jacob Wiley will join the Brooklyn Nets

    EWU's Jacob Wiley will join the Brooklyn Nets

    Courtesy: EWU AthleticsCourtesy: EWU Athletics

    In a way, it was a blessing for former Eastern Washington University basketball player Jacob Wiley not to be chosen in the two rounds of the National Basketball Association Draft in Brooklyn, N.Y.   But he'll wind up in Brooklyn anyway, as the Nets.

    >>

    In a way, it was a blessing for former Eastern Washington University basketball player Jacob Wiley not to be chosen in the two rounds of the National Basketball Association Draft in Brooklyn, N.Y.   But he'll wind up in Brooklyn anyway, as the Nets.

    >>
  • Quartet selected as co-captains for 2017 EWU football season

    Quartet selected as co-captains for 2017 EWU football season

    Courtesy: EWU AthleticsCourtesy: EWU Athletics

    Seniors Albert Havili, Andre Lino and Nic Sblendorio will join junior Gage Gubrud as the first captains in the head coaching career of Aaron Best, the first-year Eastern Washington University football coach announced Thursday (June 8).  

    >>

    Seniors Albert Havili, Andre Lino and Nic Sblendorio will join junior Gage Gubrud as the first captains in the head coaching career of Aaron Best, the first-year Eastern Washington University football coach announced Thursday (June 8).  

    >>
  • EWU's Ashli Payne to play professional basketball in Australia

    EWU's Ashli Payne to play professional basketball in Australia

    Courtesy: EWU AthleticsCourtesy: EWU Athletics

    CHENEY, Wash. – Recent Eastern Washington University women's basketball alumna Ashli Payne has signed a contract to play basketball professionally for the Gold Coast Rollers of the Queensland Basketball League in Gold Coast, Queensland.
     

    >>

    CHENEY, Wash. – Recent Eastern Washington University women's basketball alumna Ashli Payne has signed a contract to play basketball professionally for the Gold Coast Rollers of the Queensland Basketball League in Gold Coast, Queensland.
     

    >>