HUFFINGTONPOST.COM - Rise and shine. It's time for breakfast soda.
Taco Bell said Friday that it's adding Mtn Dew A.M – a mix of Mountain Dew soda and Tropicana orange juice – to its breakfast menu, which was rolled out earlier this year at select locations. Separately, the industry tracker Beverage Digest said that PepsiCo Inc. next year plans to introduce a drink made with juice, Mountain Dew Kickstart.
Mtn Dew A.M. is mixed in restaurants and only available at Taco Bell. Kickstart would be a packaged drink sold by PepsiCo.
John Sicher, publisher of Beverage Digest, noted that giving
consumers drink options for the morning is a way for companies to boost
their performance. Overall, per capita soda consumption has been on the
decline since hitting its peak in 1998. click here to read more