Wendy's Logo Gets A Makeover, First Since 1983...Do You Like It? - Spokane, North Idaho News & Weather KHQ.com

Wendy's Logo Gets A Makeover, First Since 1983...Do You Like It?

USATODAY.COM - Wendy is getting a makeover.

For the first time since 1983, the Dublin, Ohio-based fast food company (WEN) is updating its logo in a move intended to signal its transformation to a higher-end hamburger chain.

Instead of the boxy lettering against a red-and-yellow backdrop, the pared-down new look features the chain's name in a casual red font against a clean white backdrop. An image of the smiling, cartoon Wendy in red pigtails floats above, looking more vivid and not quite so childlike.

In an interview with The Associated Press, CEO Emil Brolick said the old logo served the company well for three decades, but it was time for an update. Brolick said he was encouraged by consumer feedback in testing dozens of potential logo variations over several months.

"When we pushed things too far, they very much reeled us back," he said, noting that it showed just how attached people are to the brand. click here to read more

  • Most Popular StoriesMost Popular StoriesMore>>

  • Spokane almost dead last on Washington's safest cities list

    Spokane almost dead last on Washington's safest cities list

    Tuesday, February 20 2018 1:27 PM EST2018-02-20 18:27:47 GMT

    KHQ.COM - The National Council for Home Safety and Security has released the safest cities in Washington for 2018... and Spokane did not impress. To determine the order of the ranking the Council used data on the number of reported violent crimes and property crimes for every thousand people and also reviewed the most recent FBI Uniform Crime report. Spokane ranked almost dead last coming in at number 79 (there were only 80 cities on the list).

    >>

    KHQ.COM - The National Council for Home Safety and Security has released the safest cities in Washington for 2018... and Spokane did not impress. To determine the order of the ranking the Council used data on the number of reported violent crimes and property crimes for every thousand people and also reviewed the most recent FBI Uniform Crime report. Spokane ranked almost dead last coming in at number 79 (there were only 80 cities on the list).

    >>
  • French ice dancer has wardrobe malfunction nightmare when top comes unhooked

    French ice dancer has wardrobe malfunction nightmare when top comes unhooked

    Tuesday, February 20 2018 8:39 AM EST2018-02-20 13:39:26 GMT

    KHQ.COM - French ice dancer Gabriella Papadakis' costume has come unhooked at the neckline, exposing her breast, during her performance at the Pyeongchang Olympics.   The first notes of Ed Sheeran's "Shape of You" had just played Monday when Papadakis suddenly became aware that people were about to see a whole lot more of her shape than she had planned.   She calls it her "worst nightmare happening at the Olympics."

    >>

    KHQ.COM - French ice dancer Gabriella Papadakis' costume has come unhooked at the neckline, exposing her breast, during her performance at the Pyeongchang Olympics.   The first notes of Ed Sheeran's "Shape of You" had just played Monday when Papadakis suddenly became aware that people were about to see a whole lot more of her shape than she had planned.   She calls it her "worst nightmare happening at the Olympics."

    >>
  • Managers of Spokane Valley motel, 6 others arrested on drug and property crime charges following two-month investigation

    Managers of Spokane Valley motel, 6 others arrested on drug and property crime charges following two-month investigation

    Tuesday, February 20 2018 6:06 PM EST2018-02-20 23:06:06 GMT

    SPOKANE VALLEY, Wash. - A two-month investigation into criminal activity at the Red Top Motel in Spokane Valley resulted in a massive raid and the arrest of 8 people early Tuesday morning. The Red Top Motel has had more than 100 calls for service since the beginning of the year, with many of those calls resulting in the arrest of known criminals who commonly traffic in drugs and stolen property.

    >>

    SPOKANE VALLEY, Wash. - A two-month investigation into criminal activity at the Red Top Motel in Spokane Valley resulted in a massive raid and the arrest of 8 people early Tuesday morning. The Red Top Motel has had more than 100 calls for service since the beginning of the year, with many of those calls resulting in the arrest of known criminals who commonly traffic in drugs and stolen property.

    >>
HD DOPPLER 6i
/