Wendy's Logo Gets A Makeover, First Since 1983...Do You Like It? - Spokane, North Idaho News & Weather KHQ.com

USATODAY.COM - Wendy is getting a makeover.

For the first time since 1983, the Dublin, Ohio-based fast food company (WEN) is updating its logo in a move intended to signal its transformation to a higher-end hamburger chain.

Instead of the boxy lettering against a red-and-yellow backdrop, the pared-down new look features the chain's name in a casual red font against a clean white backdrop. An image of the smiling, cartoon Wendy in red pigtails floats above, looking more vivid and not quite so childlike.

In an interview with The Associated Press, CEO Emil Brolick said the old logo served the company well for three decades, but it was time for an update. Brolick said he was encouraged by consumer feedback in testing dozens of potential logo variations over several months.

"When we pushed things too far, they very much reeled us back," he said, noting that it showed just how attached people are to the brand. click here to read more