Wendy's Logo Gets A Makeover, First Since 1983...Do You Like It? - Spokane, North Idaho News & Weather KHQ.com

Wendy's Logo Gets A Makeover, First Since 1983...Do You Like It?

USATODAY.COM - Wendy is getting a makeover.

For the first time since 1983, the Dublin, Ohio-based fast food company (WEN) is updating its logo in a move intended to signal its transformation to a higher-end hamburger chain.

Instead of the boxy lettering against a red-and-yellow backdrop, the pared-down new look features the chain's name in a casual red font against a clean white backdrop. An image of the smiling, cartoon Wendy in red pigtails floats above, looking more vivid and not quite so childlike.

In an interview with The Associated Press, CEO Emil Brolick said the old logo served the company well for three decades, but it was time for an update. Brolick said he was encouraged by consumer feedback in testing dozens of potential logo variations over several months.

"When we pushed things too far, they very much reeled us back," he said, noting that it showed just how attached people are to the brand. click here to read more

  • Most Popular StoriesMost Popular StoriesMore>>

  • Pedestrian lashes out, throws rock at woman in car

    Pedestrian lashes out, throws rock at woman in car

    Friday, July 21 2017 7:59 PM EDT2017-07-21 23:59:38 GMT

    SPOKANE, Wash. - A Spokane woman says she had a scary encounter Thursday morning with a man on the sidewalk. She was driving near Regal Street by Ferris High School when he lashed out and ended up throwing a rock at her. "It worries me that somebody is out there that can be that violent," she said. She wants to remain anonymous in fear of retaliation of what he might do. She says she was dropping off her son for a sports camp 

    >>

    SPOKANE, Wash. - A Spokane woman says she had a scary encounter Thursday morning with a man on the sidewalk. She was driving near Regal Street by Ferris High School when he lashed out and ended up throwing a rock at her. "It worries me that somebody is out there that can be that violent," she said. She wants to remain anonymous in fear of retaliation of what he might do. She says she was dropping off her son for a sports camp 

    >>
  • Latah County murder suspects captured

    Latah County murder suspects captured

    Friday, July 21 2017 11:25 PM EDT2017-07-22 03:25:07 GMT

    MOSCOW, Idaho - The Ferry County Sheriff's Office has confirmed they have recovered the white 2002 Pontiac Grand Am connected to recent homicide in Latah County. The two teenage suspects, Keagan Tennant and Matthew McKetta, have been on the run from law enforcement since the body of Timothy Jacob Reeves was discovered earlier this week.

    >>

    MOSCOW, Idaho - The Ferry County Sheriff's Office has confirmed they have recovered the white 2002 Pontiac Grand Am connected to recent homicide in Latah County. The two teenage suspects, Keagan Tennant and Matthew McKetta, have been on the run from law enforcement since the body of Timothy Jacob Reeves was discovered earlier this week.

    >>
  • Biker comes face-to-face with bear on Canfield Mountain trail

    Biker comes face-to-face with bear on Canfield Mountain trail

    Friday, July 21 2017 9:20 PM EDT2017-07-22 01:20:31 GMT

    KOOTENAI COUNTY, Idaho - With it’s windy trails and scenic vistas. Nestled right above Coeur d’Alene, Canfield Mountain attracts all sorts of people. “It's a great area,” Tony Prka said. Prka is an avid Canfield Mountain bike-rider. He says he was riding like usual Tuesday night when all of a sudden. “I hit my brakes right away and then I was like 'man I think that was a cub' so I got off my bike and I started to run backwards,” he said. Not 

    >>

    KOOTENAI COUNTY, Idaho - With it’s windy trails and scenic vistas. Nestled right above Coeur d’Alene, Canfield Mountain attracts all sorts of people. “It's a great area,” Tony Prka said. Prka is an avid Canfield Mountain bike-rider. He says he was riding like usual Tuesday night when all of a sudden. “I hit my brakes right away and then I was like 'man I think that was a cub' so I got off my bike and I started to run backwards,” he said. Not 

    >>
HD DOPPLER 6i
/