Creepy Or Cool? Airlines Consider Selling You Tickets Based On Your Travel Profile
YAHOO.COM - Look out when you travel, Big Brother is peeking over your shoulder.
The International Air Transport Association, which represents airlines around the world, approved a plan last week to offer tailored ticket prices for each customer. All you have to do is provide the airlines with your personal information, such as frequent flyer numbers, address, travel history, or travel plans. The airlines will then personalize ticket prices or rolls perks and fees into the prices – based on your information. A test of the system will start next year and could be adopted in its entirety by 2016.
The move is an attempt to combat the growing influence of online travel comparison sites, like Kayak or Orbitz, to which airlines have to pay fees. Only 40% of tickets are bought directly from airlines.
Greg Hobica, founder of AirfareWatchdog.com, says the airlines have been trying to kill off travel comparison sites for years. They've offered promotions, better seats and frequent flier miles to try to get customers to buy tickets directly from the airline – instead of from Kayak or Orbitz. click here to read more
Friday, December 6 2013 2:18 PM EST2013-12-06 19:18:21 GMT
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