SHHH! A New Law Says TV Ads Can't Blare Anymore - Spokane, North Idaho News & Weather KHQ.com

SHHH! A New Law Says TV Ads Can't Blare Anymore

Posted: Updated:

NEW YORK (AP) - TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.
    
CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.
    
The rules are meant to protect viewers from excessively loud commercials.
    
The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.
    
Suspected violations can be reported by the public to the FCC on its website.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • Most Popular StoriesMost Popular StoriesMore>>

  • Family's Car Catches Fire Inside Lion Enclosure

    Family's Car Catches Fire Inside Lion Enclosure

    Sunday, April 20 2014 2:57 PM EDT2014-04-20 18:57:30 GMT
    (NBC)- A British family was forced to flee their car inside a lion enclosure, after the vehicle caught fire. Other visitors shot amateur footage of the car on fire. Helen Clements, who was in the car with her two children, said they were caught between wanting to escape the burning car while evading the lions.>>
    (NBC)- A British family was forced to flee their car inside a lion enclosure, after the vehicle caught fire. Other visitors shot amateur footage of the car on fire. Helen Clements, who was in the car with her two children, said they were caught between wanting to escape the burning car while evading the lions.
    >>
  • BEAUTIFUL HOMES: Top 10 Most Expensive Homes For Sale In CDA

    BEAUTIFUL HOMES: Top 10 Most Expensive Homes For Sale In CDA

    Tuesday, March 25 2014 9:20 AM EDT2014-03-25 13:20:34 GMT
    KHQ.COM - When it comes to shopping around for a house, it's always fun to dream. We did a search for some of the most expensive homes for sale right now in the Coeur d' Alene area.>>
    KHQ.COM - When it comes to shopping around for a house, it's always fun to dream. We did a search for some of the most expensive homes for sale right now in the Coeur d' Alene area.>>
  • Organizers With The Seafair Torchlight Parade Issue An Apology

    Organizers With The Seafair Torchlight Parade Issue An Apology

    Sunday, April 20 2014 10:47 PM EDT2014-04-21 02:47:17 GMT
    SPOKANE, Wash. - This year the Fallen Hero Banner project, which honors men and women from Washington who have died serving our country, applied to march in the Seafair Torchlight Parade in Seattle. However, the organization was denied by the parade selection committee via email saying, "the Fallen Hero Banner Project was not the right fit for the Torchlight Parade.">>
    SPOKANE, Wash. - This year the Fallen Hero Banner project, which honors men and women from Washington who have died serving our country, applied to march in the Seafair Torchlight Parade in Seattle. However, the organization was denied by the parade selection committee via email saying, "the Fallen Hero Banner Project was not the right fit for the Torchlight Parade.">>