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SOURCE: ThinkInk PR
Mobile Analytics Leader Boosting Consumer Engagement and Marketing ROI through Action Analytics, A/B Split Testing and Retargeting
SAN FRANSICO (PRWEB) January 09, 2013
OtherLevels, a San Francisco and Brisbane, Australia provider of mobile messaging analytics and retargeting for push, SMS and mobile email marketers, has enhanced its messaging analytics platform to provide world-class, actionable business intelligence that increases mobile customer retention, engagement and conversions.
The world of marketing is “going mobile.” By the end of 2012, spending on mobile marketing will have jumped 85% from 2011 and is predicted to exceed $23.6 billion by 2016. For example 1.5 trillion push notifications have been sent through iOS alone. Yet a major challenge for marketers is whether those push and SMS are keeping mobile users engaged with their apps and mobile web sites. Research shows that message overload leads 69% of mobile phone users to unsubscribe from mobile marketing updates. And 60% of mobile phone users say they unsubscribe because the messages aren’t relevant to them.
With mobile, the most personal of all digital channels, it’s necessary to focus on more than just acquisition of customers, which is expensive. Once a mobile campaign is rolled out, the real work of retention and of building customer value begins.
“Acquisition is just the first step, and retention is the long-tail activity. It’s necessary to acquire customers, but the real value is in keeping them engaged through thoughtful and intelligent messaging tailored to their wants and needs,” said OtherLevels CEO Brendan O’Kane. “Consumers are less tolerant of intrusion on mobile devices than on desktop. Mobile marketing messages that are relevant and selectively-timed are the ones that reach their full monetization and engagement potential.”
Whether marketers are trying to improve engagement or retention, monetize, up-sell to increase revenues, cross-sell a portfolio of apps and services, or provide a unique channel for partners to reach their customers, OtherLevels is reinvigorating the mobile messaging space through a deep, actionable marketing intelligence software platform which provides solutions such as:
•Action Analytics: Links individual message copy to user behavior and specific outcomes and goals, such as a user opening a message and clicking on a particular menu item, button or offer – or not.
•A/B Split Message Testing: Allows marketers to rapidly compose message variants to test tone, urgency, personalization, or calls to action, and open up a world of constant testing, feedback and improvement.
•Retargeting: Sometimes the first message doesn’t get through, or if it did it needs reinforcement. Retargeting allows marketers to test messages to users who didn’t open the first one. Or, “up the ante” with people who opened the message but didn’t heed the call to action.
OtherLevels works with companies in high-traffic industries including mobile gaming, retail and consumer Web sites with companion apps, as well as brands and publishers using push notification, SMS and mobile email messaging. The company’s platform is also built to provide clients in multiple verticals with carrier-grade scalability to analyze monthly message volumes in the hundreds of millions. Its largest client has over 300 million app downloads, and counting. OtherLevels’ actionable data enables clients to craft thoughtful, intelligent and well-timed push, mobile and SMS campaigns, resulting in higher conversions and deeper engagement with their customers.
For more information on OtherLevels or to schedule an interview with Brendan O’Kane, please contact Vanessa Horwell at 305-749-5243 ext. 232 or at vanessa(at)thinkinkpr(dot)com or Amanda Williams at 305-749-5243 ext. 238 or at awilliams(at)thinkinkpr(dot)com.
For more information, please visit http://www.otherlevels.com.
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