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SOURCE CHINA CONNECT
PARIS, February 21, 2013 /PRNewswire/ --
Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER…
Sopexa Group, Sponsor de China Connect
China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.
2013 Theme : «Leverage Consumer Engagement Across Tiers»
"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.
- Leverage China's consumers dynamics and brand advocacy
- Harness the power of mobile and social marketing
- Embrace online (social) shopping frenzy to reach the masses
- Capture Chinese love for storytelling: content your brand
Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers/
- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
- Yueping Wang, Public Relations Manager SOPEXA (China)
- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
- Ken HONG, General Manager Marketing Strategy SINA WEIBO
- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
- Jean Hsiao WENHEIM Co-Founder a - PEER Holding Group, and International Chief Executive, Shanghai Synergy Culture (Shanghai Media and Entertainment Group)
- Dan XU, Vice-President MEILISHUO.COM «China's no1 Interest-Driven Fashion Social Network»(China)
- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and Tv, In-game, l'endorsement de personnalités, etc.)
- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
- ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION (UK)
- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)
CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players...
Location : Elysées Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris
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