Netflix CEO Calls 'House of Cards' Down Payment on Original Cont - Spokane, North Idaho News & Weather KHQ.com

Netflix CEO Calls 'House of Cards' Down Payment on Original Content

Reed Hastings Reed Hastings

YAHOO.COM - Netflix subscribers don't sign up for original content or specific shows but the overall experience, CEO Reed Hastings told a Morgan Stanley media and technology investor conference Monday. 

"You want to think of House of Cards as a down payment on the potential to build real franchises" over the coming years, he cautioned investors in a session that was webcast. "We don't want you to think that suddenly we are the original-content company."

But the political drama starring Kevin Spacey is Netflix's most-viewed content offering, and original content looks "very promising over five to 10 years," he said. "It could become quite material." Overall, he urged investors to see the success of original-content investments as "a very nice confirmation of the premise that over years we can build something really important as opposed to some inflection point."

Asked about Netflix's international strategy, he said the firm will take a breather in terms of new market launches in the first half of 2013 but continue to focus on Europe. "We'll be ambitious again going forward," Hastings said without disclosing details. "We are growing internationally. We are going to continue to invest."

He said that in each foreign market the company faces competitors, such as Amazon and BSkyB, that have money to spend. But the executive emphasized that pushing for a strong market position is key. "We have somewhat deep pockets" as well, Hastings said. "If you are the one that has gotten to scale, you have a heck of a franchise. So we are pushing hard at that."

He cited the example of Disney's ESPN, which earlier in the day had announced the sale of its U.K. TV channels to telecom giant BT. "ESPN just pulled out of the U.K. because of competition," Hastings said, emphasizing that scale is important even for "a company that really knows what it is doing." 

Those who question his decision to spend on subscriber growth now only need to ask themselves how long the Internet will be a dominant distribution platform, the Netflix CEO said, suggesting that this would be the case for "probably a very long time." 

So his firm has an incentive to invest a lot. "If we invest upfront, that's a very long-term defensible franchise," Hastings said.

The Netflix boss also answered a question Monday about possible extra charges or usage limits that broadband providers like cable operators could require from heavy online video users, including Netflix subscribers.

"There would be a pretty big outcry if they cut access to Netflix," Hastings said. He said that broadband providers charge $40-$60 a month and pay no content fees, making their broadband business very profitable.

  • Most Popular StoriesMost Popular StoriesMore>>

  • 14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    Sunday, February 18 2018 11:43 PM EST2018-02-19 04:43:03 GMT
    Courtesy CMPDCourtesy CMPD

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>
  • Couple says Florida school shooting suspect told them he was sorry

    Couple says Florida school shooting suspect told them he was sorry

    Monday, February 19 2018 8:24 AM EST2018-02-19 13:24:52 GMT

    PARKLAND, Fla. - The couple who took in the Florida school shooting suspect after his mother died says he told them he was sorry after the shooting. Speaking Monday on ABC's "Good Morning America," James and Kimberly Snead said they've only seen Nikolas Cruz once since the shooting that killed 17 when they briefly saw him at the police station. 

    >>

    PARKLAND, Fla. - The couple who took in the Florida school shooting suspect after his mother died says he told them he was sorry after the shooting. Speaking Monday on ABC's "Good Morning America," James and Kimberly Snead said they've only seen Nikolas Cruz once since the shooting that killed 17 when they briefly saw him at the police station. 

    >>
  • PHOTOS: Westbound I-90 at Ellensburg back open after 16 vehicle crash

    PHOTOS: Westbound I-90 at Ellensburg back open after 16 vehicle crash

    Saturday, February 17 2018 5:23 PM EST2018-02-17 22:23:29 GMT

    CLE ELUM, Wash. - UPDATE: Washington State Department of Transportation says I-90 at Ellensburg is back open following a major crash Saturday morning. Westbound lanes were closed for several hours Saturday. Washington State Patrol urges drivers to use caution as conditions can change quickly.

    >>

    CLE ELUM, Wash. - UPDATE: Washington State Department of Transportation says I-90 at Ellensburg is back open following a major crash Saturday morning. Westbound lanes were closed for several hours Saturday. Washington State Patrol urges drivers to use caution as conditions can change quickly.

    >>
HD DOPPLER 6i
/
  • National NewsMore>>

  • 6-year-old, three others wounded in shooting outside Texas Roadhouse

    6-year-old, three others wounded in shooting outside Texas Roadhouse

    Monday, February 19 2018 12:16 AM EST2018-02-19 05:16:00 GMT
    6-year-old, three others wounded in shooting outside Texas Roadhouse6-year-old, three others wounded in shooting outside Texas Roadhouse

    SAN ANTONIO, Tex. - A 6-year-old child and three other people were injured in a shooting Sunday night outside a Texas Roadhouse restaurant. News 4 San Antonio reports that authorities were called to the Texas Roadhouse at Cinema Ridge at about 8:45 p.m. for reports of an active shooter. Police said four people, including a 6-year-old child were hit when a suspect opened fire outside the restaurant, unloading an entire clip. News 4 

    >>

    SAN ANTONIO, Tex. - A 6-year-old child and three other people were injured in a shooting Sunday night outside a Texas Roadhouse restaurant. News 4 San Antonio reports that authorities were called to the Texas Roadhouse at Cinema Ridge at about 8:45 p.m. for reports of an active shooter. Police said four people, including a 6-year-old child were hit when a suspect opened fire outside the restaurant, unloading an entire clip. News 4 

    >>
  • 14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    Sunday, February 18 2018 11:43 PM EST2018-02-19 04:43:03 GMT
    Courtesy CMPDCourtesy CMPD

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>
  • Search and rescue teams comb Whitefish Mountain for missing skier

    Search and rescue teams comb Whitefish Mountain for missing skier

    Sunday, February 18 2018 10:40 PM EST2018-02-19 03:40:28 GMT
    Whitefish Mountain ResortWhitefish Mountain Resort

    WHITEFISH, Mont. (AP) - Authorities are searching for a man who didn't return from a ski outing. Flathead County Sheriff Chuck Curry told the Flathead Beacon that search and rescue teams have found no sign of a man believed to have been skiing outside the boundaries of Whitefish Mountain Resort. Authorities have not released the man's name but say he was reported missing when he didn't return home on Saturday. The man was last seen near the Flower Point area on B...

    >>

    WHITEFISH, Mont. (AP) - Authorities are searching for a man who didn't return from a ski outing. Flathead County Sheriff Chuck Curry told the Flathead Beacon that search and rescue teams have found no sign of a man believed to have been skiing outside the boundaries of Whitefish Mountain Resort. Authorities have not released the man's name but say he was reported missing when he didn't return home on Saturday. The man was last seen near the Flower Point area on B...

    >>