Microsoft Escalates Advertising Assault On Google - Spokane, North Idaho News & Weather KHQ.com

Microsoft Escalates Advertising Assault On Google

SAN FRANCISCO (AP) - Microsoft is skewering Google again with scathing ads. The latest marketing assault says as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.
    
The missive being launched Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls "Scroogled." The online, television and print ads depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy.
    
This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on mobile devices powered by Google's Android software.
    
Google says it shares a limited amount of information to ensure customers get better service and faster responses.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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