If You Want Your Twinkies Rush Early, Head To Wal-Mart - Spokane, North Idaho News & Weather KHQ.com

If You Want Your Twinkies Rush Early, Head To Wal-Mart

Posted: Updated:

NBCNEWS.COM - The return of Twinkies is being billed as the "sweetest comeback in the history of ever" and now customers may be able to get their hands on the pastries earlier than expected.

Wal-Mart Stores, the nation's largest grocer, announced Friday that it will sell Twinkies in all of its domestic U.S. stores starting July 12th—a full three days earlier than the July 15th date when Hostess snacks, out of production for more than seven months, will be rolled out nationwide. Some stores will be carrying the snacks as early as Friday.

It's been a long road to get the Twinkies back on shelves. In November 2012, a New York bankruptcy court ordered Hostess to liquidate after months of failed negotiations to exit a years-long bankruptcy process. The liquidation closed all Hostess plants and bakeries and 15,000 employees were laid off immediately.

When the company moved to sell all its businesses, Hostess' snack cakes—including Twinkies, Ho Hos, Ding Dongs, and Donettes—were the crown jewel. In March, private equity firms Apollo Global Management and C. Dean Metropoulos & Co., owner of Pabst Brewing Co., scooped up the unit for $410 million, pledging to start producing the yellow creme-filled cakes as soon as possible.

The goal: Get Twinkies back on shelves before the 2013 school year starts. To do so, the new owners have opened four of the previous bakeries: Columbus, Ga.; Emporia, Kansas; Indianapolis; and Schiller Park, Ill.—where the Twinkies will be officially unveiled Monday. The new Twinkies carry an extended shelf life of 45 days, versus two weeks previously (no, they don't last forever).

It's no surprise the group brokered an exclusive deal with Wal-Mart before then, since the retailer is Hostess' largest single customer. During bankruptcy proceedings, revenue figures for Hostess were given ex-Wal-Mart; it's still unclear how much the company brings in sales for Hostess.

The comeback, nonetheless, will be big. Wal-Mart said that it will hold Twinkie comeback events in 3,000 stores nationwide. About 100,000 stores will be carrying the product after the full release. Hostess says it plans to have Twinkies in 160,000 stores by year-end, doubling the amount of stores where they were available prior to the discontinuation.

  • Most Popular StoriesMost Popular StoriesMore>>

  • LOOKING FOR A HOME? 10 Homes For Sale In Spokane For $125,000

    LOOKING FOR A HOME? 10 Homes For Sale In Spokane For $125,000

    Thursday, April 17 2014 5:56 PM EDT2014-04-17 21:56:12 GMT
    SPOKANE, Wash. - Spring is a popular time to purchase and sell a home. Here are 10 homes for sale in Spokane for $125,000. These homes were found on www.WindermereSpokane.com. If you would like more information on any of these homes or would like to schedule a tour, contact your real estate agent with the correct MLS number.>>
    SPOKANE, Wash. - Spring is a popular time to purchase and sell a home. Here are 10 homes for sale in Spokane for $125,000. These homes were found on www.WindermereSpokane.com. If you would like more information on any of these homes or would like to schedule a tour, contact your real estate agent with the correct MLS number.>>
  • LOOK: 5 Foreclosed N. Idaho Homes For Sale For Under $120,000

    LOOK: 5 Foreclosed N. Idaho Homes For Sale For Under $120,000

    Wednesday, March 12 2014 2:00 PM EDT2014-03-12 18:00:09 GMT
    KHQ.COM - If you are in the market to buy a house you may want to consider looking at these homes that are currently in foreclosure in N. Idaho. These are five homes in multiple areas of N. Idaho that you can get for under $120,000. With a little paint and some elbow grease, many of these homes would be great for those who are looking to flip a home and turn a profit.>>
    KHQ.COM - If you are in the market to buy a house you may want to consider looking at these homes that are currently in foreclosure in N. Idaho. These are five homes in multiple areas of N. Idaho that you can get for under $120,000. With a little paint and some elbow grease, many of these homes would be great for those who are looking to flip a home and turn a profit.>>
  • LOOKING FOR A HOME? Here Are 15 Homes For Sale For $175,000

    LOOKING FOR A HOME? Here Are 15 Homes For Sale For $175,000

    Tuesday, April 15 2014 10:08 AM EDT2014-04-15 14:08:47 GMT
    KHQ.COM - Spring is a popular time for those looking to buy or sell their home! We found 15 homes currently for sale in Spokane and surrounding areas all priced at $175,000. These homes were found on WindermereSpokane.Com for more information on a particular property, contact your real estate agent with the correct MLS number.>>
    KHQ.COM - Spring is a popular time for those looking to buy or sell their home! We found 15 homes currently for sale in Spokane and surrounding areas all priced at $175,000. These homes were found on WindermereSpokane.Com for more information on a particular property, contact your real estate agent with the correct MLS number.>>
  • National NewsMore>>

  • Justice Department Considering Clemency After 10 Years In Prison

    Justice Department Considering Clemency After 10 Years In Prison

    Wednesday, April 23 2014 5:26 PM EDT2014-04-23 21:26:15 GMT
    WASHINGTON (AP) - The Justice Department will begin considering clemency applications from nonviolent federal inmates who have already served 10 years or more in prison. >>
    WASHINGTON (AP) - The Justice Department will begin considering clemency applications from nonviolent federal inmates who have already served 10 years or more in prison. That's according to a person familiar with an expected announcement from the department Wednesday laying out conditions under which convicts can seek to have their sentences shortened. >>
  • Vietnam Sentences American Man To Death For Heroin

    Vietnam Sentences American Man To Death For Heroin

    Tuesday, April 22 2014 10:48 PM EDT2014-04-23 02:48:39 GMT
    HANOI, Vietnam (AP) - State media say a court in Vietnam has sentenced an American to death for heroin trafficking. The Liberated Saigon newspaper says Jason Dinh, 41, was convicted of trafficking 1 kilogram (2.2 pounds) of heroin at a one-day trial by Ho Chi Minh City's People's Court on Tuesday.>>
    HANOI, Vietnam (AP) - State media say a court in Vietnam has sentenced an American to death for heroin trafficking. The Liberated Saigon newspaper says Jason Dinh, 41, was convicted of trafficking 1 kilogram (2.2 pounds) of heroin at a one-day trial by Ho Chi Minh City's People's Court on Tuesday.>>
  • Family Sues N.J. District Over 'Under God' In Pledge Of Allegiance

    Family Sues N.J. District Over 'Under God' In Pledge Of Allegiance

    Tuesday, April 22 2014 10:21 PM EDT2014-04-23 02:21:31 GMT
    A family is suing a New Jersey school district, contending that the phrase "under God" in the Pledge of Allegiance discriminates against atheist children.A family is suing a New Jersey school district, contending that the phrase "under God" in the Pledge of Allegiance discriminates against atheist children.
    FREEHOLD, N.J. (AP) - A family is suing a New Jersey school district, contending that the phrase "under God" in the Pledge of Allegiance discriminates against atheist children.>>
    FREEHOLD, N.J. (AP) - A family is suing a New Jersey school district, contending that the phrase "under God" in the Pledge of Allegiance discriminates against atheist children. The lawsuit against the Matawan-Aberdeen Regional School District was filed in state court last month and was announced yesterday by the American Humanist Association. >>