If You Want Your Twinkies Rush Early, Head To Wal-Mart - Spokane, North Idaho News & Weather KHQ.com

If You Want Your Twinkies Rush Early, Head To Wal-Mart

NBCNEWS.COM - The return of Twinkies is being billed as the "sweetest comeback in the history of ever" and now customers may be able to get their hands on the pastries earlier than expected.

Wal-Mart Stores, the nation's largest grocer, announced Friday that it will sell Twinkies in all of its domestic U.S. stores starting July 12th—a full three days earlier than the July 15th date when Hostess snacks, out of production for more than seven months, will be rolled out nationwide. Some stores will be carrying the snacks as early as Friday.

It's been a long road to get the Twinkies back on shelves. In November 2012, a New York bankruptcy court ordered Hostess to liquidate after months of failed negotiations to exit a years-long bankruptcy process. The liquidation closed all Hostess plants and bakeries and 15,000 employees were laid off immediately.

When the company moved to sell all its businesses, Hostess' snack cakes—including Twinkies, Ho Hos, Ding Dongs, and Donettes—were the crown jewel. In March, private equity firms Apollo Global Management and C. Dean Metropoulos & Co., owner of Pabst Brewing Co., scooped up the unit for $410 million, pledging to start producing the yellow creme-filled cakes as soon as possible.

The goal: Get Twinkies back on shelves before the 2013 school year starts. To do so, the new owners have opened four of the previous bakeries: Columbus, Ga.; Emporia, Kansas; Indianapolis; and Schiller Park, Ill.—where the Twinkies will be officially unveiled Monday. The new Twinkies carry an extended shelf life of 45 days, versus two weeks previously (no, they don't last forever).

It's no surprise the group brokered an exclusive deal with Wal-Mart before then, since the retailer is Hostess' largest single customer. During bankruptcy proceedings, revenue figures for Hostess were given ex-Wal-Mart; it's still unclear how much the company brings in sales for Hostess.

The comeback, nonetheless, will be big. Wal-Mart said that it will hold Twinkie comeback events in 3,000 stores nationwide. About 100,000 stores will be carrying the product after the full release. Hostess says it plans to have Twinkies in 160,000 stores by year-end, doubling the amount of stores where they were available prior to the discontinuation.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Spokane community weighs in on homelessness

    Spokane community weighs in on homelessness

    Tuesday, September 26 2017 2:25 AM EDT2017-09-26 06:25:48 GMT

    SPOKANE, Wash. - It's no secret that Spokane is struggling to fight homelessness in a battle that's been going on for years. People are getting passionate about what is and isn't being done about it. On Monday night, the city of Spokane wanted to hear from the community about tackling the problem of homelessness. Over a hundred people came to the meeting.

    >>

    SPOKANE, Wash. - It's no secret that Spokane is struggling to fight homelessness in a battle that's been going on for years. People are getting passionate about what is and isn't being done about it. On Monday night, the city of Spokane wanted to hear from the community about tackling the problem of homelessness. Over a hundred people came to the meeting.

    >>
  • Help Me Hayley: Spokane company tows away crime magnet

    Help Me Hayley: Spokane company tows away crime magnet

    Monday, September 25 2017 10:18 PM EDT2017-09-26 02:18:57 GMT

    SPOKANE, Wash. - An elderly North Spokane woman has been living in fear for months. She said an estranged relative abandoned a trailer in her backyard and then took off. She said the trailer has now attracted squatters and all sorts of criminal activity. She said she tried desperately to get it removed without any luck.

    >>

    SPOKANE, Wash. - An elderly North Spokane woman has been living in fear for months. She said an estranged relative abandoned a trailer in her backyard and then took off. She said the trailer has now attracted squatters and all sorts of criminal activity. She said she tried desperately to get it removed without any luck.

    >>
  • Explosion reported near Colfax may have been faulty reading

    Explosion reported near Colfax may have been faulty reading

    Monday, September 25 2017 9:26 PM EDT2017-09-26 01:26:30 GMT

    COLFAX, Wash. - Update 6:23 p.m.: Officials with the Pacific Northwest Seismic Network say a reported explosion near Colfax Monday afternoon may have been the result of a faulty reading related to an earthquake in Montana.

    >>

    COLFAX, Wash. - Update 6:23 p.m.: Officials with the Pacific Northwest Seismic Network say a reported explosion near Colfax Monday afternoon may have been the result of a faulty reading related to an earthquake in Montana.

    >>
HD DOPPLER 6i
/
  • National NewsMore>>

  • Mad Minute stories from Monday, September 25th

    Mad Minute stories from Monday, September 25th

    Tuesday, September 26 2017 2:25 AM EDT2017-09-26 06:25:04 GMT

    Here are the extended versions of the KHQ Local News 11 at 11 Mad Minute stories from Monday, September 25th.

    >>

    Here are the extended versions of the KHQ Local News 11 at 11 Mad Minute stories from Monday, September 25th.

    >>
  • D.C. child confuses pet store with power company, gets hamster anyway

    D.C. child confuses pet store with power company, gets hamster anyway

    Friday, September 22 2017 8:54 PM EDT2017-09-23 00:54:14 GMT
    @PepcoConnect twitter@PepcoConnect twitter

    WASHINGTON, D.C. - In a mailing mix up, a little girl in Washington, D.C. sent her letter asking pet supply store Petco asking for a hamster to Pepco, a D.C. utility company. Despite her minor mix up, her letter seemed to win over the power company.  Cynthia McCabe, Pepco's Communications Director, tweeted that customer services representatives decided to make Serenity's wish come true and gave her a hamster anyway. What a lucky 

    >>

    WASHINGTON, D.C. - In a mailing mix up, a little girl in Washington, D.C. sent her letter asking pet supply store Petco asking for a hamster to Pepco, a D.C. utility company. Despite her minor mix up, her letter seemed to win over the power company.  Cynthia McCabe, Pepco's Communications Director, tweeted that customer services representatives decided to make Serenity's wish come true and gave her a hamster anyway. What a lucky 

    >>
  • Colorado principal, assistant out after forced-splits video

    Colorado principal, assistant out after forced-splits video

    Friday, September 22 2017 7:57 PM EDT2017-09-22 23:57:52 GMT

    DENVER, Co. (AP) - A Colorado principal has retired and an athletic director has resigned after videos surfaced showing a high school cheerleading coach pushing cheerleaders down in splits. Denver Public Schools Superintendent Tom Boasberg also on Friday released a report by a law firm that the district ordered after learning about the videos in August. Officials have said the school administrators saw at least one of the videos in June and 

    >>

    DENVER, Co. (AP) - A Colorado principal has retired and an athletic director has resigned after videos surfaced showing a high school cheerleading coach pushing cheerleaders down in splits. Denver Public Schools Superintendent Tom Boasberg also on Friday released a report by a law firm that the district ordered after learning about the videos in August. Officials have said the school administrators saw at least one of the videos in June and 

    >>