BBB Gold Buying Investigation Finds Advertising Claims to be Uns - Spokane, North Idaho News & Weather KHQ.com

BBB Gold Buying Investigation Finds Advertising Claims to be Unsubstantiated

SPOKANE, Wash. - Better Business Bureau conducted an undercover investigation involving twelve gold buying retailers advertising “Top Dollar Paid,” “Top Price Paid,” and similar ad claims as part of BBB’s Advertising Review program. Both BBB accredited and non-accredited Spokane area pawn shops, gold and coin retail stores and a jeweler were randomly selected for the secret shop investigation.

Gold items used in BBB’s investigation were appraised at $593 with an anticipated purchase offer of $361.98 - $455. Offers from gold buying retailers varied greatly, ranging from $187 to $510, averaging $374.37 for the jewelry being appraised.

Of the twelve businesses shopped, seven were using some sort of “top dollar paid” advertising claim. When asked if the business would beat a competitor's price, all seven businesses declined.

“Advertisers who misuse or are unable to substantiate ad claims such as ‘Top Dollar Paid,’ ‘Best,’ ‘#1,’ ‘Lowest Price’ devalue the advertising messages from ethical businesses that are able to substantiate their claims. We hope that by holding businesses accountable for what they promote, consumers will be more informed when making purchase decisions,” said Eleanor Katzele, BBB President and CEO.

Gold buying retailers advertising the "Top Dollar Paid" ad claims have been requested by BBB to modify or discontinue specific claims unsubstantiated by the secret shop investigation. To date, only one business has chosen not to modify their advertising. Businesses not abiding by BBB’s Code of Advertising will have their online BBB Business Review updated with custom text regarding their unsubstantiated claim, rating updated, and if BBB accredited, revocation of BBB Accreditation.

BBB offers the following advice to consumers looking to offload gold or other items:
  • Be wary of any advertiser stating ‘top dollar paid,’ ‘best,’ or lowest price,’ without providing tangible substantiation for the claim.
  • Get estimates from three different businesses and choose the best option for you.
  • Choose reputable gold buyers by checking with BBB at www.bbb.org.
Better Business Bureau was founded on the principle that businesses should advertise honestly, and our Advertising Review program continues to be a core function of BBB’s mission.

Consumers, businesses and competitors are encouraged to submit advertising claims to BBB for review at AdReview@Spokane.BBB.org.

*Results from BBB gold buy investigation are available upon request.
  • Most Popular StoriesMost Popular StoriesMore>>

  • Missing Spokane woman found dead

    Missing Spokane woman found dead

    Tuesday, January 23 2018 6:01 PM EST2018-01-23 23:01:45 GMT

    SPOKANE, Wash. - The Spokane County Sheriff's Office says a Spokane woman missing since December was found dead.  Spokane County Sheriff's Office Deputies were called to an area in the 26300 block of Appleway Ave. for a report of a deceased person. The remains, which appeared to have been subjected to the elements for an extended amount of time, were identified as 58-year-old Donna Kemp.

    >>

    SPOKANE, Wash. - The Spokane County Sheriff's Office says a Spokane woman missing since December was found dead.  Spokane County Sheriff's Office Deputies were called to an area in the 26300 block of Appleway Ave. for a report of a deceased person. The remains, which appeared to have been subjected to the elements for an extended amount of time, were identified as 58-year-old Donna Kemp.

    >>
  • Same-sex active-duty couple marries at West Point

    Same-sex active-duty couple marries at West Point

    Sunday, January 21 2018 3:25 PM EST2018-01-21 20:25:00 GMT

    WEST POINT, N.Y. (AP) - Two Army captains who met at West Point have returned there to be married, in what is believed to be the first same-sex marriage of active-duty personnel at the storied New York military academy.    The New York Times reports Captains Daniel Hall and Vincent Franchino were married on Jan. 13. They're both Apache helicopter pilots stationed at Fort Bliss in El Paso, Texas.

    >>

    WEST POINT, N.Y. (AP) - Two Army captains who met at West Point have returned there to be married, in what is believed to be the first same-sex marriage of active-duty personnel at the storied New York military academy.    The New York Times reports Captains Daniel Hall and Vincent Franchino were married on Jan. 13. They're both Apache helicopter pilots stationed at Fort Bliss in El Paso, Texas.

    >>
  • 96-year-old woman struck and killed while crossing street

    96-year-old woman struck and killed while crossing street

    Wednesday, January 24 2018 1:03 AM EST2018-01-24 06:03:09 GMT

    YAKIMA, Wash. (AP) - Authorities say a 96-year-old Yakima woman was killed after being struck by a motorist while she was crossing a street.    The Yakima Herald-Republic reports the woman was crossing the street at about 5:30 p.m. Tuesday when a 75-year-old man driving a pickup truck hit her. Lt. Shawn Boyle with the Yakima Police Department says the woman was wearing dark clothing, which made it difficult for the man to see her.

    >>

    YAKIMA, Wash. (AP) - Authorities say a 96-year-old Yakima woman was killed after being struck by a motorist while she was crossing a street.    The Yakima Herald-Republic reports the woman was crossing the street at about 5:30 p.m. Tuesday when a 75-year-old man driving a pickup truck hit her. Lt. Shawn Boyle with the Yakima Police Department says the woman was wearing dark clothing, which made it difficult for the man to see her.

    >>
HD DOPPLER 6i
/
  • Top Stories from KHQHomeMore>>

  • City of Spokane creates suicide prevention task force

    City of Spokane creates suicide prevention task force

    Wednesday, January 24 2018 2:07 AM EST2018-01-24 07:07:09 GMT

    SPOKANE, Wash. - With the topic of depression and suicide being discussed more and more lately, the city of Spokane has come up a new way to address the issue of mental health in the community.  On Tuesday night the city's Human Rights Commission created a Suicide Prevention Task Force to talk about the topic most people don't want to.

    >>

    SPOKANE, Wash. - With the topic of depression and suicide being discussed more and more lately, the city of Spokane has come up a new way to address the issue of mental health in the community.  On Tuesday night the city's Human Rights Commission created a Suicide Prevention Task Force to talk about the topic most people don't want to.

    >>
  • Mad Minute stories from Tuesday, January 23rd

    Mad Minute stories from Tuesday, January 23rd

    Tuesday, January 23 2018 5:30 PM EST2018-01-23 22:30:13 GMT

    Here are the extended versions of the KHQ Local News 11 at 11 Mad Minute stories from Tuesday, January 23rd.

    >>

    Here are the extended versions of the KHQ Local News 11 at 11 Mad Minute stories from Tuesday, January 23rd.

    >>
  • 96-year-old woman struck and killed while crossing street

    96-year-old woman struck and killed while crossing street

    Wednesday, January 24 2018 1:03 AM EST2018-01-24 06:03:09 GMT

    YAKIMA, Wash. (AP) - Authorities say a 96-year-old Yakima woman was killed after being struck by a motorist while she was crossing a street.    The Yakima Herald-Republic reports the woman was crossing the street at about 5:30 p.m. Tuesday when a 75-year-old man driving a pickup truck hit her. Lt. Shawn Boyle with the Yakima Police Department says the woman was wearing dark clothing, which made it difficult for the man to see her.

    >>

    YAKIMA, Wash. (AP) - Authorities say a 96-year-old Yakima woman was killed after being struck by a motorist while she was crossing a street.    The Yakima Herald-Republic reports the woman was crossing the street at about 5:30 p.m. Tuesday when a 75-year-old man driving a pickup truck hit her. Lt. Shawn Boyle with the Yakima Police Department says the woman was wearing dark clothing, which made it difficult for the man to see her.

    >>