After Delay, Idaho Exchange To Begin Ads Dec. 20 - Spokane, North Idaho News & Weather KHQ.com

After Delay, Idaho Exchange To Begin Ads Dec. 20

BOISE, Idaho (AP) - Idaho's insurance exchange will begin its paid marketing campaign after Dec. 20, a delay of more than a month.
    
Still, don't expect to see Your Health Idaho television advertising over Christmas.
    
Consultants told the exchange's board Thursday that holiday TV spots were too expensive, so marketing will concentrate instead on radio, Internet and newspapers.
    
The exchange's $3 million-plus ad campaign has been pushed back due to massive problems signing people up for coverage since Oct. 1.
    
Since uninsured people remain largely unaware that Idaho even has an exchange, exchange spokeswoman Jody Olsen told board members it's important to begin as soon as possible.
    
Marketing will be aimed at building brand awareness and encouraging people to enroll in coverage that's a key part of President Barack Obama's 2010 health care law.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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