Local Businesses Pull Sponsorship Of Daiquiri Factory & 104.5 Ja - Spokane, North Idaho News & Weather KHQ.com

Local Businesses Pull Sponsorship Of Daiquiri Factory & 104.5 Jamz Because Of 'Date Grape Kool-Aid'

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Businesses in the community are now pulling advertising from 104.5 Jamz because Jamie Pendleton, the owner of the Daiquiri Factory, also owns the radio station. Businesses in the community are now pulling advertising from 104.5 Jamz because Jamie Pendleton, the owner of the Daiquiri Factory, also owns the radio station.
The Daiquiri Factory's Facebook Page was taken down on Monday The Daiquiri Factory's Facebook Page was taken down on Monday
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SPOKANE, Wash. - Businesses in the community are now pulling advertising from 104.5 Jamz because Jamie Pendleton, the owner of the Daiquiri Factory, also owns the radio station.

One of the businesses is Findlay Hyundai Mazda and Nissan in Post Falls. They heard about the Date Grape Kool-Aid through social media and on Saturday, posted this Facebook message saying, "We have taken effective measures immediately to assure we are no longer affiliated with the Daiquiri Factory or 104.5 FM."

KHQ spoke to the general manager of the car dealership about the decision to pull the sponsorship.

“Change the name, I mean you have the chance to be a hero here, why don't you step up and do the right thing for the community and, you know, turn this around?” Vern Mathis, the general manager of Findlay Hyundai Mazda and Nissan in Post Falls about his conversation with Pendleton. “He says, no, his business is doing quite well and he's not changing anything, so that's when we decided there was no getting through to him at that point, so we just stopped.”

People have continued to protest the bar since it's opening and Findlay Hyundai Mazda and Nissan of Post Falls is not the only business pulling sponsorships. Smoov Cuts Barber Shop in the Valley has also severed ties with the bar and Monday, Kraft foods issued a statement saying, "Kraft has taken specific action, demanding that the Daiquiri Factory cease use of the Kool-Aid trademark."

However, so far, the only response from Pendleton has been online. On the 104.5 Jamz website, Jamie Pendleton posted this comment, “Public service announcement: it is sad that some former advertisers have decided to drop our station due to the word play and harassment protesters have done to these same advertisers Facebook pages.” The statement goes on to say, “Many bars have drink names, no one has protested them before. People are different and take things anyway they may choose.”

However, other business owners do not agree.

“We have a responsibility to the community as business owners and that's not something we think is responsible in any way at all,” Mathis said.

Those behind the Boycott the Daiquiri Factory Facebook page also issued this statement today: “The ownership of Daiquiri Factory has made it abundantly clear that they have no intention of dropping the offensively named Date Grape Kool-Aid from their menu, nor do they intend to engage in any type of civil discourse on the matter. They have limited ALL dialog in their social media to only those who are unwavering supporters. They and their supporters persist in their reckless taunting and inhumane actions toward anyone impacted by rape. By choosing to publish personal information about their opposition, they and their few remaining supporters have taken their fight to a level that is not worthy of further comment. We have been encouraged by the many, many businesses who have shown support for their community and our effort by severing ties with Daiquiri Factory and its sister enterprise 104.5 JAMZ. We will continue to pursue resolution on this matter by every reasonable, lawful, and ethical manner possible. We will continue to educate about rape and rape culture as well as our on going advocacy for rape survivors.”

As of 5:00 p.m. on Monday, the Daiquiri Factory's Facebook page was deleted by Facebook for violating its “Community Standards” because someone reported the page for harassment.

This is a link to the Findlay Hyundai Mazda and Nissan's comment on Facebook: https://www.facebook.com/FindlayPostFalls

This is the link to the no longer existing Daiquiri Factory Page: https://www.facebook.com/DOWNTOWNDAIQUIRIFACTORY 

Boycott Daiquiri's FB:
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