'Dumb Starbucks' Closed Down - Spokane, North Idaho News & Weather KHQ.com

'Dumb Starbucks' Closed Down

The LA County Department of Health Services has slapped the store with a notice of closure for operating without a valid public health permit. The LA County Department of Health Services has slapped the store with a notice of closure for operating without a valid public health permit.
LOS ANGELES, Calif. -

Could the whole "Dumb Starbucks" thing just be an elaborate publicity grab? The man behind the Los Angeles sensation that is "Dumb Starbucks" revealed himself on Monday as the star of a Comedy Central show who insists he is committed to his bizarre parody business model.

Nathan Fielder, star of "Nathan For You," stepped out as the CEO of the coffee shop and addressed camera crews and curious Angelenos Monday afternoon outside his uber-popular storefront dubbed "Dumb Starbucks."

But the limelight might be fading for the parody shop now that the LA County Department of Health Services has slapped the store with a notice of closure for operating without a valid public health permit.

The store popped up seemingly out of nowhere in a Los Feliz strip center Feb. 7 in the storefront that once housed the now-defunct Gastronomico.

#DumbStarbucks was the top trending hashtag on Twitter in Los Angeles. The pop-up coffee shop took social media by storm as hundreds of Angelenos tweeted about their fascination with the "dumb" business, including some who waited in line for hours just to get a peek.

"Dumb Starbucks" Draws Crowds - and Plenty of Questions

"As long as we're making fun of Starbucks, we're allowed to use their corporate identity," Fielder told the crowd.

Fielder's show, "Nathan For You," is a docu-reality comedy show in which Fielder uses his background in business to offer up new, non-traditional business strategies.

Despite the revelation of the Dumb Starbucks owner's comedy background, Fielder would not say whether the store was part of his show.

The show's slogan, "Real People. Real Business. Results Not Guaranteed" is in line with Dumb Starbucks' online fact sheet that maintains the store is, in fact, a real business.

But Fielder has been known to stage elaborate hoaxes, including a YouTube video showing a pig rescuing a baby goat -- which was actually staged with animal trainers and crew members. The video had more than 8 million views as of Monday.

The logo adorning the Dumb Starbucks storefront and coffee cups is that of the actual Starbucks, but with the word "dumb." The same protocol applies to the entire menu, down to the "dumb" tall, grande and venti sizes.

The imitation coffee chain, aware of its mind-boggling business model, claims its existence at 1802 Hillhurst Avenue is allowed thanks to "parody law" in a Frequently Asked Questions list posted via Twitter.

"By adding the word 'dumb,' we are technically 'making fun of Starbucks, which allows us to use their trademarks under a law known as 'fair use.'"

The FAQ goes on to explain, "Although we are a fully functioning coffee shop, for legal reasons, Dumb Starbucks needs to be categorized as a work of parody art ... But that's for our lawyers to worry about. All you need to do is enjoy our delicious coffee!"

Confused yet curious consumers took to Twitter as they lined up outside the coffee shop in question on Saturday and Sunday.

"Are your dumb coffees still free today?" @LukeOneil47 asked.

"That does it, I'm opening a parody coffee shop called 'Not Dumb Starbucks," @Abobrow said.

"'It may be fake but the work is real' (overheard from the dumb Starbucks baristas),'" @TheBrockyRoad tweeted with a picture of an employee complete with a green apron and black hat with the logos for - you guessed it - Dumb Starbucks.

Fielder explains in a YouTube video how he was able to market "Dumb Starbucks," and describes the stunt as "a real business I plan to get rich from."

This article was written by NBC News

  • Most Popular StoriesMost Popular StoriesMore>>

  • Speed thought to be a factor in fatal Newman Lake crash

    Speed thought to be a factor in fatal Newman Lake crash

    Thursday, July 27 2017 2:04 AM EDT2017-07-27 06:04:53 GMT

    NEWMAN LAKE, Wash. - Investigators are still trying to determine the cause of a fatal crash that happened north of Newman Lake Wednesday afternoon, but they say speed was likely a factor.  Investigators on scene say an SUV was traveling at a high rate of speed heading west on Muzzy Road when the driver missed a curve and slammed into a tree.

    >>

    NEWMAN LAKE, Wash. - Investigators are still trying to determine the cause of a fatal crash that happened north of Newman Lake Wednesday afternoon, but they say speed was likely a factor.  Investigators on scene say an SUV was traveling at a high rate of speed heading west on Muzzy Road when the driver missed a curve and slammed into a tree.

    >>
  • Two-year-old girl airlifted to Sacred Heart after getting hit by car in parking lot

    Two-year-old girl airlifted to Sacred Heart after getting hit by car in parking lot

    Thursday, July 27 2017 11:10 AM EDT2017-07-27 15:10:04 GMT

    COEUR D'ALENE, Idaho - A two-year-old girl from Coeur d'Alene is in critical but stable condition after getting hit by a vehicle in the parking lot of an apartment complex. The incident happened in the 600 block of W. Wilbur Avenue around 8:45pm.  When officers arrived on scene, life measures and CPR had already begun. Medical personnel with the Coeur d'Alene Fire Department arrived and immediately transported the girl to Kootenai Health.

    >>

    COEUR D'ALENE, Idaho - A two-year-old girl from Coeur d'Alene is in critical but stable condition after getting hit by a vehicle in the parking lot of an apartment complex. The incident happened in the 600 block of W. Wilbur Avenue around 8:45pm.  When officers arrived on scene, life measures and CPR had already begun. Medical personnel with the Coeur d'Alene Fire Department arrived and immediately transported the girl to Kootenai Health.

    >>
  • Medical call turns violent, man pulls gun on Spokane firefighters

    Medical call turns violent, man pulls gun on Spokane firefighters

    Wednesday, July 26 2017 9:03 PM EDT2017-07-27 01:03:50 GMT

    SPOKANE, Wash. - Firefighters risk their lives on a daily basis to save others: Walking through burning buildings, performing water rescues, and fighting brush fires. But, what was at first a normal medical call last week turned into a very dangerous situation for Spokane firefighters. "The person went from a normal status like you and I talking here to extremely violent," said Spokane Fire Chief Schaeffer.

    >>

    SPOKANE, Wash. - Firefighters risk their lives on a daily basis to save others: Walking through burning buildings, performing water rescues, and fighting brush fires. But, what was at first a normal medical call last week turned into a very dangerous situation for Spokane firefighters. "The person went from a normal status like you and I talking here to extremely violent," said Spokane Fire Chief Schaeffer.

    >>
HD DOPPLER 6i
/
  • Top Stories from KHQHomeMore>>

  • Crews search for teen who fell into Washington state falls

    Crews search for teen who fell into Washington state falls

    Thursday, July 27 2017 2:44 PM EDT2017-07-27 18:44:09 GMT

    Rescue teams are searching for an 18-year-old woman who fell into falls in Washington state and never resurfaced.      KOMO-TV reports that three young women were in Wallace Falls State Park in Snohomish County on Wednesday.      Officials say they climbed over the observation fence and out to an island. They later headed back to the fence, and two women made it when they heard a scream and splash behind them.  

    >>

    Rescue teams are searching for an 18-year-old woman who fell into falls in Washington state and never resurfaced.      KOMO-TV reports that three young women were in Wallace Falls State Park in Snohomish County on Wednesday.      Officials say they climbed over the observation fence and out to an island. They later headed back to the fence, and two women made it when they heard a scream and splash behind them.  

    >>
  • Sheriff's deputy charged with sex assault on female inmate

    Sheriff's deputy charged with sex assault on female inmate

    Thursday, July 27 2017 2:43 PM EDT2017-07-27 18:43:22 GMT

    A sheriff's deputy has been charged with sexually assaulting a female inmate in a Clark County, Washington jail as the woman was preparing for a transfer to an Oregon facility.      Christopher A. North made a first court appearance Thursday morning and says he is "zero threat to anybody."     

    >>

    A sheriff's deputy has been charged with sexually assaulting a female inmate in a Clark County, Washington jail as the woman was preparing for a transfer to an Oregon facility.      Christopher A. North made a first court appearance Thursday morning and says he is "zero threat to anybody."     

    >>
  • Utah man killed his wife on cruise because she wouldn't stop laughing at him

    Utah man killed his wife on cruise because she wouldn't stop laughing at him

    Thursday, July 27 2017 2:26 PM EDT2017-07-27 18:26:39 GMT

    ANCHORAGE, Alaska (AP) - Authorities say a Utah man killed his wife aboard a cruise ship and told an acquaintance who later walked into the blood-splattered cabin that he did it because she wouldn't stop laughing at him. A criminal complaint by an FBI special agent says Kenneth Manzanares was found in the couple's room on the Emerald Princess on Tuesday night with blood on his hands and clothes and blood spread throughout the cabin.

    >>

    ANCHORAGE, Alaska (AP) - Authorities say a Utah man killed his wife aboard a cruise ship and told an acquaintance who later walked into the blood-splattered cabin that he did it because she wouldn't stop laughing at him. A criminal complaint by an FBI special agent says Kenneth Manzanares was found in the couple's room on the Emerald Princess on Tuesday night with blood on his hands and clothes and blood spread throughout the cabin.

    >>