US Olive Oil Industry Pushes To Test Imported Oil - Spokane, North Idaho News & Weather KHQ.com

US Olive Oil Industry Pushes To Test Imported Oil

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WASHINGTON (AP) - It's a pressing matter for the tiny U.S olive oil industry.
    
Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition.
    
And that's pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry's struggles to gain acceptance decades ago.
    
The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They're pushing the federal government to give more scrutiny to imported varieties.
    
One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say "extra rancid" rather than "extra virgin."
    
Stricter standards might help American producers grab more market share from the dominant Europeans.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

2/18/2014 12:23:20 AM (GMT -8:00)
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