Wash. Insurance Exchange Debuts New Ad Campaign - Spokane, North Idaho News & Weather KHQ.com

Wash. Insurance Exchange Debuts New Ad Campaign

Posted: Updated:
SEATTLE (AP) - Depending on your age, you may find the new commercials promoting the Washington health exchange laugh-out-loud funny, somewhat amusing or just plain cringe worthy.
    
That was the intention of the new campaign debuting on TV, radio, online and in print on Wednesday.
    
Exchange spokesman Michael Marchand says they wanted to catch the attention of young people, between the ages of 18 and 34, who may not know the value of having health insurance.
    
The video and audio ads feature two new characters: rap singers who think health insurance might be a good topic to sing about. In the commercials, they interview real users of the Washington health insurance exchange, to get some ideas for their lyrics.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • Most Popular StoriesMost Popular StoriesMore>>

  • PHOTOS JUST IN: Devastation from Carlton Complex; 300 homes burned

    PHOTOS JUST IN: Devastation from Carlton Complex; 300 homes burned

    Saturday, July 26 2014 12:07 AM EDT2014-07-26 04:07:59 GMT
    TWISP, Wash. (AP) - The Okanogan County Sheriff says the Carlton Complex wildfire has many more homes than previously thought. Sheriff Frank Rogers said Friday that the Carlton Complex fire has consumed about 300 homes this month. His office previously placed the number at 150, but he said then he knew it would rise.>>
    TWISP, Wash. (AP) - The Okanogan County Sheriff says the Carlton Complex wildfire has many more homes than previously thought. Sheriff Frank Rogers said Friday that the Carlton Complex fire has consumed about 300 homes this month. His office previously placed the number at 150, but he said then he knew it would rise.>>
  • 44 Riverside homes destroyed or damaged in storm

    44 Riverside homes destroyed or damaged in storm

    Thursday, July 24 2014 3:46 PM EDT2014-07-24 19:46:53 GMT
    RIVERSIDE, Wash. - Many families were still at the Red Cross Shelter set up at Riverside High School in Riverside this morning.An afternoon storm destroyed or damaged 44 of their homes and knocked down close to 100 trees in Riverside Village Mobile Home Park.Many residents said the storm looked like a tornado as it swept through their neighborhood.>>
    RIVERSIDE, Wash. - Many families were still at the Red Cross Shelter set up at Riverside High School in Riverside this morning.An afternoon storm destroyed or damaged 44 of their homes and knocked down close to 100 trees in Riverside Village Mobile Home Park.Many residents said the storm looked like a tornado as it swept through their neighborhood.>>
  • VIRAL VIDEO: Dog passes out from overwhelming joy at owners return

    VIRAL VIDEO: Dog passes out from overwhelming joy at owners return

    Monday, July 28 2014 11:26 AM EDT2014-07-28 15:26:12 GMT
    KHQ.COM - A woman who left her dog in the care of friends while she moved away for two years, got an unexpected and heart melting reaction from her little schnauzer, Casey, when she returned. This video has gone viral since it was posted July 24th with over 17 million views as of July 28th.>>
    KHQ.COM - A woman who left her dog in the care of friends while she moved away for two years, got an unexpected and heart melting reaction from her little schnauzer, Casey, when she returned. This video has gone viral since it was posted July 24th with over 17 million views as of July 28th.>>
  • Top Stories from KHQTop StoriesMore>>

  • Lady Star has been found thanks to your help & the power of social media!

    Lady Star has been found thanks to your help & the power of social media!

    Monday, July 28 2014 5:59 PM EDT2014-07-28 21:59:04 GMT
    SPOKANE, Wash. - A good ending to a story only brought about because of you and the power of social media. You may remember the story of the beautiful German Shepherd, Lady Star who went missing after a car crash on June 24th. She was the dog of Asha Bartholomew and her husband, a former WWII vet who passed away a year ago.>>
    SPOKANE, Wash. - A good ending to a story only brought about because of you and the power of social media. You may remember the story of the beautiful German Shepherd, Lady Star who went missing after a car crash on June 24th. She was the dog of Asha Bartholomew and her husband, a former WWII vet who passed away a year ago.
    >>
  • Scientists hoping to restore salmon in Ellensburg

    Scientists hoping to restore salmon in Ellensburg

    Monday, July 28 2014 5:56 PM EDT2014-07-28 21:56:35 GMT
    ELLENSBURG, Wash. (AP) - The settlers who founded Ellensburg in the 1870s were likely drawn by the plentiful water in creeks crisscrossing the valley, but as the city expanded, it grew right over those streams. Look at a Google map of downtown Ellensburg and you'll see Wilson Creek wind across Main Street.>>
    ELLENSBURG, Wash. (AP) - The settlers who founded Ellensburg in the 1870s were likely drawn by the plentiful water in creeks crisscrossing the valley, but as the city expanded, it grew right over those streams. Look at a Google map of downtown Ellensburg and you'll see Wilson Creek wind across Main Street.
    >>
  • Small airplane crashed in north-central Idaho

    Small airplane crashed in north-central Idaho

    Monday, July 28 2014 5:52 PM EDT2014-07-28 21:52:22 GMT
    OROFINO, Idaho (AP) - A small, home-built airplane has crashed in the Clearwater National Forest near the Idaho-Montana border, killing the pilot. The Clearwater County sheriff's office says a helicopter crew with Two Bear Air Helicopter of Whitefish, Montana, spotted the wreckage Monday near the Blackhead Mountain area west of Lolo Pass.>>
    OROFINO, Idaho (AP) - A small, home-built airplane has crashed in the Clearwater National Forest near the Idaho-Montana border, killing the pilot. The Clearwater County sheriff's office says a helicopter crew with Two Bear Air Helicopter of Whitefish, Montana, spotted the wreckage Monday near the Blackhead Mountain area west of Lolo Pass.>>