How Often Do You Wash Your Jeans? The Answer May Surprise You - Spokane, North Idaho News & Weather KHQ.com

How Often Do You Wash Your Jeans? The Answer May Surprise You

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KHQ.COM - Levi Strauss CEO Chip Bergh has finally cleared the air of the age-old question... How often should you wash your Levi jeans?

The answer may surprise you, but Bergh says, never.

"These are one of my favorite jeans. These jeans are maybe a year old and these have yet to see a washing machine. I know that sounds totally disgusting. I know it does. But believe me, you can spot clean it, you can air dry it and it is fine. I have yet to get a skin disease or anything else. It works," Bergh said.

The Levi's 501 jean turned 141 years-old on Tuesday.

"If you treat our products right they will last longer than most people's waist line," Bergh said when comparing Levi brands to a lot of fast fashion brands out there.
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