Coeur d'Alene considers canceling Ironman competition - Spokane, North Idaho News & Weather KHQ.com

Coeur d'Alene considers canceling Ironman competition

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A scene from the 2013 Ironman competition in Coeur d'Alene. A scene from the 2013 Ironman competition in Coeur d'Alene.
COEUR D'ALENE, Idaho -

Coeur d'Alene's Ironman competition may not be around for much longer. 

The Chamber of Commerce has begun research to see if the $100,000-per-year event is worth continuing. With declining revenues the chamber has found it increasingly difficult to raise the funds necessary to sponsor the event every year, and are now looking to residents and business owners for their input.

"We notice that our business will generally increase between 30 and 40 percent in the week or two weeks that Ironman is here," says Candy Bening with Row Adventures in Downtown Coeur d'Alene who says she hopes the chamber will find a way to keep the outdoor competition in town. "For the whole community and for Row Adventures I think it would be a disappointment to see it go," she says.

Bening isn't the only one on Sherman Avenue who feels this way. David Jager, the owner of Coeur d'Alene Souvenirs recently moved his business closer to Independence Point and is excited for the prospect of cashing in when Ironman makes its stop in town next year.

"I'd hate to see it go," says Jager. "I think we'll do really well down here with the finish line down here."

Both Bening and Jager say they'll be keeping in eye on the issue moving forward and already know what they'll tell the Chamber of Commerce when they come to gauge reaction.

"We would say keep it," says Bening. "We think it's not only a great thing for Row Adventures here but for the community. A lot of community members love seeing the races and being a part of the race so I think Coeur d'Alene should keep it."

Coeur d'Alene currently has a five-year contract with World Triathlon, a for-profit organization that produces Ironman competitions all over the country, which runs out in 2017. One possibility the Chamber of Commerce is exploring is finding another organization to sponsor the event.

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