AMC Theatres testing movie-a-day subscription service - Spokane, North Idaho News & Weather KHQ.com

AMC Theatres testing movie-a-day subscription service

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AMC Theatres and MoviePass announced this week they are testing out a new monthly subscription service that they hope will revive attendance. AMC Theatres and MoviePass announced this week they are testing out a new monthly subscription service that they hope will revive attendance.
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DENVER, Co. - "In the year 2000... In the year 2000." 

Remember the "In the Year 2000" sketches from Conan O'Brien where they would predict the future? Well, the future is here ladies and gentlemen. Or at least it's coming. Wait, isn't the future always coming? Ok, let's rewind. To the past. But not so far in the past where we aren't in the present. I'm confusing myself, so let me just get to my point and say going to the movies in the future might not be so expensive! 

AMC Theatres and MoviePass announced this week they are testing out a new monthly subscription service that they hope will revive attendance. 

But wait... "revive attendance?" Doesn't every blockbuster make like $300 BILLION dollars every opening weekend? Yes, but if you've been to the theater lately you know it's because it costs you $10.50 to see a movie in regular 2D. Bring the whole nuclear family with you and you're hovering around $40. Grab popcorn and beverages and you're now sitting at around $60. And these days you're nearly obligated to see the latest unoriginal Hollywood rehash of some 80's franchise in 3D, which will run you even more money. So in total, bring your family to the movies, and you're short one less Benjamin Franklin in your wallet. But what if it were different?

What if you could pay $35 a month, or $45 if you wanted to watch in IMAX, RealD 3D, or AMC ETX, and you could see a movie a day if you wanted? Would you do it? Well, AMC and MoviePass are going to be testing the new monthly subscription service in Denver and Boston beginning in January, and if it does well, they may consider offering it in other markets. 

Is there a catch? Of course there is. 

Participants may see any movie only once. So keep that in mind if you're planning on seeing Penguins of Madagascar more than once. 

So if this program catches on, is there any word on how it might affect concession prices? Will I still be able to buy my popcorn and soda at the bargain price of $12? The program does not say if a roll out would affect concession prices, but money has to be made somewhere. 

The idea sounds very intriguing. The main thing that keeps me from going to movies is the price of admission. If I could pay an average of $40 a month to go as often as I'd like, I'd fork that money over. Would you? Let us know on our Facebook page: KHQ Local News

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