Streaming release of 'Interview' is a test for the industry - Spokane, North Idaho News & Weather KHQ.com

Streaming release of 'Interview' is a test for the industry

Posted: Updated:
Unless they're going straight to video, movies always open first in theaters to maximize the box office revenue -- and then they're made available in other stages of home video, streaming and television. Unless they're going straight to video, movies always open first in theaters to maximize the box office revenue -- and then they're made available in other stages of home video, streaming and television.
ATLANTA -

Unless they're going straight to video, movies always open first in theaters to maximize the box office revenue -- and then they're made available in other stages of home video, streaming and television.

But not this time. Today's release of "The Interview" in theaters comes a day after it was made available for purchase and for one-time streaming online, through several digital platforms -- including Google Play, YouTube Movies and Microsoft's Xbox Video.

It's a unique situation -- prompted by the hacking attack on Sony Pictures Entertainment and the threat of terrorism against theaters showing the movie. Sony initially canceled today's rollout, before reversing course.

But experts say the release will be closely watched within the industry, to see how moviegoers and theater chains react to the simultaneous debut -- in theaters and online.

Analyst Jeff Bock of Exhibitor Relations says the move makes sense for this film "because of the saga that goes along with it." But he says it doesn't necessarily represent the future of movie releases.

He adds, though, that it's "nice to have a film we can actually use as a guinea pig for video-on-demand release."

  • Most Popular StoriesMost Popular StoriesMore>>

  • 14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    14-year-old North Carolina girl found 5 months after her disappearance in Georgia

    Sunday, February 18 2018 11:43 PM EST2018-02-19 04:43:03 GMT
    Courtesy CMPDCourtesy CMPD

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>

     CHARLOTTE, N.C. - A 14-year-old Charlotte, North Carolina girl who disappeared five months ago was found in Georgia this week. WSOC TV reports that Nakia Williams was last seen Sept. 7, 2017 after leaving her home on Wiegon Lane. Georgia law enforcement officials confirmed with WSOC Wednesday that she was seen in Emanuel County, Georgia. Nakia’s mother told WSOC that she was found that same day in Lyons, Georgia, 

    >>
  • Couple says Florida school shooting suspect told them he was sorry

    Couple says Florida school shooting suspect told them he was sorry

    Monday, February 19 2018 8:24 AM EST2018-02-19 13:24:52 GMT

    PARKLAND, Fla. - The couple who took in the Florida school shooting suspect after his mother died says he told them he was sorry after the shooting. Speaking Monday on ABC's "Good Morning America," James and Kimberly Snead said they've only seen Nikolas Cruz once since the shooting that killed 17 when they briefly saw him at the police station. 

    >>

    PARKLAND, Fla. - The couple who took in the Florida school shooting suspect after his mother died says he told them he was sorry after the shooting. Speaking Monday on ABC's "Good Morning America," James and Kimberly Snead said they've only seen Nikolas Cruz once since the shooting that killed 17 when they briefly saw him at the police station. 

    >>
  • Pullman psychologist charged with rape found dead in jail cell

    Pullman psychologist charged with rape found dead in jail cell

    Monday, February 19 2018 4:34 PM EST2018-02-19 21:34:28 GMT

    PULLMAN, Wash. - Pullman Police say the psychologist accused of raping a patient during a treatment session in January was found dead in his jail cell Sunday night. Police say a woman reported that psychologist Dean Funabiki, PhD, sexually assault her during a therapy session in his office.

    >>

    PULLMAN, Wash. - Pullman Police say the psychologist accused of raping a patient during a treatment session in January was found dead in his jail cell Sunday night. Police say a woman reported that psychologist Dean Funabiki, PhD, sexually assault her during a therapy session in his office.

    >>
HD DOPPLER 6i
/
  • Top Stories from KHQHomeMore>>

  • Police: Ohio pastor helped rob Sunday school teacher

    Police: Ohio pastor helped rob Sunday school teacher

    Monday, February 19 2018 6:50 PM EST2018-02-19 23:50:04 GMT

    TOLEDO, Ohio (AP) - Police say a gun-wielding Ohio pastor and two family members have robbed a Sunday school teacher at their church.    The Blade newspaper reports St. Paul's AME pastor Anthony Morris, along with his wife, Zelda Morris, and 19-year-old daughter Kamali Morris have been charged with aggravated robbery with a deadly weapon.

    >>

    TOLEDO, Ohio (AP) - Police say a gun-wielding Ohio pastor and two family members have robbed a Sunday school teacher at their church.    The Blade newspaper reports St. Paul's AME pastor Anthony Morris, along with his wife, Zelda Morris, and 19-year-old daughter Kamali Morris have been charged with aggravated robbery with a deadly weapon.

    >>
  • Fergie responds to social media backlash over National Anthem performance

    Fergie responds to social media backlash over National Anthem performance

    Monday, February 19 2018 6:36 PM EST2018-02-19 23:36:00 GMT

    LOS ANGELES - The internet was not having any of Fergie's performance of the "The Star-Spangled Banner" during the NBA All-Star game Sunday night. The hashtag #fergienationalanthem began trending immediately after the Black Eyed Peas star took the microphone, with many shocked and appalled by her slow, jazzy rendition of the anthem.

    >>

    LOS ANGELES - The internet was not having any of Fergie's performance of the "The Star-Spangled Banner" during the NBA All-Star game Sunday night. The hashtag #fergienationalanthem began trending immediately after the Black Eyed Peas star took the microphone, with many shocked and appalled by her slow, jazzy rendition of the anthem.

    >>
  • GOP Idaho lawmaker gets in heated exchange with students

    GOP Idaho lawmaker gets in heated exchange with students

    Monday, February 19 2018 6:16 PM EST2018-02-19 23:16:37 GMT

    BOISE, Idaho (AP) - A northern Idaho lawmaker told students affiliated with Planned Parenthood he would call law enforcement officials if they attempted to visit his office at the Capitol.    Students and officials with Planned Parenthood on Monday recorded a heated exchange with Sen. Dan Foreman, a Republican from Moscow, while trying to schedule a meeting with him to discuss birth control and sex education.

    >>

    BOISE, Idaho (AP) - A northern Idaho lawmaker told students affiliated with Planned Parenthood he would call law enforcement officials if they attempted to visit his office at the Capitol.    Students and officials with Planned Parenthood on Monday recorded a heated exchange with Sen. Dan Foreman, a Republican from Moscow, while trying to schedule a meeting with him to discuss birth control and sex education.

    >>