Coeur d'Alene keeping IRONMAN through 2017 - Spokane, North Idaho News & Weather KHQ.com

Coeur d'Alene keeping IRONMAN through 2017

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COEUR D'ALENE, Idaho -

 The IRONMAN will continue in the Inland Northwest through 2017 after Coeur d'Alene's Chamber of Commerce decided to keep sponsoring the triathlon.

In December, the Chamber was concerned about how expensive the IRONMAN is to host. Their discussions included possibly dropping the sponsorship of the race.

The rules for the IRONMAN say that if the race is going to come to a city, a person or group within the city must pay for it. The Chamber told KHQ in December that the event costs about $100,000 annually.

Steve Wilson, the President & CEO of the Chamber of Commerce, says his group wanted to get the pulse for what its membership felt about the IRONMAN.

Wilson says the feedback they've received from members, as well as people in the community, was very positive. He says most people wanted to see the triathlon continue in Coeur d'Alene, but they didn't know about the sponsorship element of hosting the race.

Wilson adds that members of the community have helped step up to cover the cost of the sponsorship, and the Chamber is happy to continue as long as the event doesn't cost too much.

The Chamber says the event could potentially break even at some point in the future.

As for the future of the IRONMAN past 2017, Wilson says the Chamber hopes to keep growing support for the race over the next few years before sitting down with the World Triathlon Corporation to discuss a contract for future races.

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