PHOTOS: SkyMall files for bankruptcy protection - Spokane, North Idaho News & Weather KHQ.com

PHOTOS: SkyMall files for bankruptcy protection

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The company behind SkyMall filed for chapter 11 bankruptcy protection on Thursday The company behind SkyMall filed for chapter 11 bankruptcy protection on Thursday
PHOENIX, Ariz. - If you've ever wanted to buy a life-sized bigfoot for your front yard, or a giant triangular pillow that definitely doesn't look weird or invade the personal space of the person sitting next to you on a plane, now is the time. 

The company behind SkyMall filed for chapter 11 bankruptcy protection on Thursday. If you've ever been on an airplane, then you're familiar with SkyMall. It's the catalog that comes included with your airplane information, in-flight service menus and barf bags in your seat. And it's impossible not to look through. Let me add on to that. It's impossible not to look through and then spend the rest of your flight trying to convince yourself of the reasons you don't need a toaster that toasts your hot dogs and your buns at the same time! 

Depending on the length of your flight, and available wi-fi options, you might even be the proud new owner of a paper towel dispenser that also includes docking stations for your smartphone. 

However it is that advancement in technology and wi-fi on planes that may be the reason for the bankruptcy protection filing. Xhibit Corp., the parent company of SkyMall, cited a "crowded, rapidly evolving and intensely competitive” retail environment as the reason for the quarterly publication's recent nosedive. Airline rules are evolving and now let passengers keep their smartphones and tablets powered up during flights. So with phones and tablets keeping passengers occupied, the company says fewer are actually browsing through the catalog. 

As I said before, the new rules about being able to use my smart device with the in-flight wi-fi would only allow me to make those impulse purchases easier before coming to my senses on the ground, but that's apparently just me. The SkyMall business had revenue of about $33.7 million in 2013, but only $15.8 million for the nine months ended September 28, 2014, according to the Wall Street Journal

Right now, the company doesn't have a buyer lined up, but they are hoping to sell its business while scaling down their operations. An auction will be held on or about March 24, 2015, and any sale of SkyMall's assets will close in April. 

In its bankruptcy petition, the company listed assets between $1 million and $10 million, with liabilities ranging from $10 million to $50 million. 

So if you're looking for a pillow that lets you "nap anywhere" or boxer briefs with a "padded butt enhancer", you better get your credit card out and head to www.skymall.com RIGHT NOW! 

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