Local brewer sees big sales for Super Bowl - Spokane, North Idaho News & Weather KHQ.com

Local brewer sees big sales for Super Bowl

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Brewers at No-Li brewery are working hard to prep last minute orders for Super Bowl Sunday, a day that brings big sales for beer companies around the country. Brewers at No-Li brewery are working hard to prep last minute orders for Super Bowl Sunday, a day that brings big sales for beer companies around the country.
SPOKANE, Wash. -

Brewers at No-Li brewery are working hard to prep last minute orders for Super Bowl Sunday, a day that brings big sales for beer companies around the country.

According to Nielsen, Super Bowl Sunday is the 8th biggest day for beer consumption. On gameday fans gather and consume more than 49 million cases of beer.

"It definitely means beer sales," No-Li Brewmaster and Co-Owner Mark Irvin said. "It's always pretty chaotic back here but we've been putting together some big orders."

No-Li says they're bringing in big bucks this year, with a 20% increase in sales from just last year. As of Wednesday, they sold an extra 50 barrels of beer from the average week, which equates to about 100 kegs or 12,400 pints of beer.

"It's really gratifying when you see people drinking the final product," Irvin said.

So workers continue to move quickly and fill orders before gameday rolls around. That way they don't need to brew when the Hawks take the field.

"We're going to have it all done so we can sit down and enjoy that game," Irvin said.

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