WATCH: Was Nationwide Insurance's Super Bowl ad too dark? - Spokane, North Idaho News & Weather KHQ.com

WATCH: Was Nationwide Insurance's Super Bowl ad too dark?

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Was Nationwide's big game spot too dark? Photo: Nationwide Insurance/YouTube Was Nationwide's big game spot too dark? Photo: Nationwide Insurance/YouTube
KHQ.com - Super Bowl ads are always a topic of discussion after Super Sunday, but one ad in particular is sparking some negative feedback.


Nationwide Insurance's first-half spot, titled "Make Safe Happen," shows a little boy discussing how he will never grow up, get married or learn to fly, complete with cute CGI graphics of the kid using a jet pack and getting cooties.


But then in a true Shyamalan-like twist, the boy looks at the camera and says the reason he will never do any of these things was because he died in an accident. The ad then gives stats about child mortality in silence. Since it was posted on Nationwide's YouTube channel, it has been viewed over 2 million times, with more than 3,000 likes to more than 8,000 dislikes.


Almost as soon as the ad aired, it triggered such a backlash that Nationwide issued a statement saying in part that the goal of the ad was not to sell insurance, but to start a conversation. The full statement is below:


Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

What do you think? Did the ad do its job or was it too depressing for the Super Bowl?

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