Donations to ALS research down in 2015 - Spokane, North Idaho News & Weather KHQ.com

Donations to ALS research down in 2015

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SPOKANE, Wash. -

Remember last year, when it seemed everyone on social media was dumping ice water on their heads for ALS?

The ice bucket challenge was hugely successful, raising $115 million for the ALS Association.

The healthcare data analytics firm Treato.com surveyed 500 people and found just 14 percent of those who donated last year were very likely to give again this year.

That low number is echoed in the final donation numbers for the 2015 ice bucket challenge, which raised just over $1 million dollars for the ALS Association.

Treato's CEO says that while viral fundraising events can be lucrative, they don't last long.

"Being there, being a part of that, being a part of some broader movement, and broader audience, and belonging to that is very very powerful. However it's very, very short-term. And these kind of campaigns typically peak and then they disappear, and the biggest challenge is how do you build long-term awareness?" Treato CEO Ido Hadari said. 

One long-lasting effect, Treato also found ice bucket challenge participants were three times more familiar with the degenerative disease afterward.

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