#22KILL: Social campaign raises awareness for veteran suicide - Spokane, North Idaho News & Weather KHQ.com

#22KILL: Social campaign raises awareness for veteran suicide

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It's a staggering statistic, but an average of 22 veterans commit suicide every day. To raise awareness on this issue, there's a hashtag you will probably be seeing on your social media pages and it's a part of an important campaign you are being challenged to take part in: #22KILL.

Honor Courage Commitment, Inc. started the #22KILL movement in 2013 and they are committed to researching, understanding and preventing this epidemic while also educating the general public on the issue through education and empowerment. 

According to their website, "#22KILL is a platform to raise awareness not just towards veteran suicide, but also to the issues that can lead them to suicide. These issues stem primarily from mental health conditions such as PTS and TBI, and stresses of transitioning out of the military.

The solution is veteran empowerment. One of the biggest challenges veterans face is finding a sense of purpose after service. #22KILL directly supports veteran empowerment programs that help veterans maximize their talents and understand their value outside of the military. #22KILL also continually provides support for other veteran organizations, treatment centers, and community events and projects."


How can you get involved?

Take the #22KILL push-up challenge and ask your friends to do the same.

Help the #22KILL campaign reach their goal of 22 million push-ups to honor those who serve and raise awareness on veteran suicide and prevention.

1. Record a video of yourself doing the pushups
All you have to do is make a video showing yourself doing push-ups and post it on social media with the hashtag #22KILL. All push-ups count so don't feel bad if you can't do that many. If all you can do is 3, that's great! Many people have chosen to do 22. 

In the beginning of the video, make an introduction stating:

  • Your NAME (and name of any organization that you may want to represent)
  • WHY are you pushing or WHO are you are pushing for?

Example intro:

“Hi my name is Curtis Granderson, outfielder for the NY Mets, 3 time All Star, and founder of Grand Kids Foundation helping youth development through education and fitness.  I’m about to do my 22 pushups for 22Kill, to honor those who serve.  Baseball may be America’s greatest pastime, but veterans are America’s greatest asset.”

2. Upload the video
Upload the video directly on our Facebook page, YouTube, Twitter, or Instagram

facebook28https://facebook.com/22Kill

follow6https://twitter.com/022KiLL

follow20https://youtube.com/user/HCC22KILL

instagramhttps://instagram.com/022kill/

3. Add the hashtags “#”  in your post!?
#(insert a number here)pushups #22KILL

Add these two hashtags into your “public” post on Facebook /Twitter/Instagram/ or in the video title on YouTube.  Examples: facebook postYoutube postInstagram postTwitter post.

  • If you did 5 pushups you would enter:  “#5pushups for #22KILL”
  • If you did 22 pushups it would enter: “#22pushups for #22KILL”
  • If you had a group of 10 people that did 22 each: “#220pushups for #22KILL

*Make sure you set your post to a “public” setting so that our counter can pick it up!

4. Now post it!
Things you can do:

  • Do the pushups by yourself
  • Get a group together to do the pushups; Companies, sports teams, schools, etc.
  • Be creative; Use unique settings, styles, props, etc. Include whatever or whomever you want.
  • Post as many videos as frequently as you’d like, as long as they are not duplicates and you follow the same rules/guidelines for each video.
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