AMC CEO open to allowing texting in movie theaters - Spokane, North Idaho News & Weather KHQ.com

AMC CEO open to allowing texting in movie theaters

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SPOKANE, Wash. -

The CEO of AMC Theatres said in an interview with Variety Magazine that his company is considering allowing texting during movies.

Adam Aron said his company is looking for ways to appeal to millennials. Aron said he wants to "reshape their product in some concrete ways" in hopes to get millennials to go to the movie theaters at the same rate baby boomers did.

Don't worry, Aron told the magazine his company will have to find a balance and make sure the texting does not disturb movie goers who enjoy the traditional experience. Even going to Twitter to clarify his comments.

Some options Aron included were texting sections in the theater or making specific auditoriums more texting friendly.

There is only one AMC location in the the Inland Northwest, AMC River Park Square 20 in downtown Spokane.

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