Cracker Jack replaces prizes with codes for mobile games - Spokane, North Idaho News & Weather KHQ.com

Cracker Jack replaces prizes with codes for mobile games

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Crack Jack will be replacing their traditional prizes with QR Codes Crack Jack will be replacing their traditional prizes with QR Codes
SPOKANE, Wash. -

Looks like if you head out to Safeco Field or Avista Stadium this summer, you better make sure you bring your smartphone with you, too. Cracker Jack, the caramel-coated popcorn and peanut snack that has been synonymous with America's past time since 1896, announced they will be discontinuing the mystery prize found in every box, and replacing it with digital codes for mobile games. 

The company, owned by the Frito-Lay division of PepsiCo, said they were taking a new approach to their prizes with "baseball-inspired mobile digital experiences directly from the sticker inside." 

(If Cracker Jacks aren't your thing to eat while watching baseball, check out these awesome stadium foods!)

The move might not make everyone completely happy. Particularly those who collect the prizes inside the snack. The Crack Jack Collectors Association (Seriously) might not appreciate it. While going digital might make those little trinkets that collectors have been saving all of these years worth more, the average person might miss the nostalgia of opening on a box of Cracker Jack and finding a plastic airplane. 

"The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life,” Haston Lewis, senior director of marketing for Frito-Lay said in a press release. 

The new prizes will require the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging. 

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